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Hi, I'm your business partner for ...

24 years of International
Business Experience

Product, Marketing, Biz Dev
and Digital Management

International Project 
& Team Management

Multilingual
EN FR DE

MBA (ESCP),  Digital Strat (Columbia),
Design Thinking (MIT), Engineering ..

international marketing & digital activation

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EXPLORE

new business scenarios :

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DESIGN

marketing strategies :

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ACTIVATE

digital marketing-sales :

Strategy-design-activation, on a flexible basis

advanced practices, digital platforms, execution/lead

Strategic thinking
into agile plans

I apply rational and creative thinking built along 24 years of business management and stretched through continuous learning. Further, I've assembled a set of 100+ interactive canvases to challenge most common situations in business strategy, product management, marketing and customer experience domains.

Marketing-sales drive and
digital systems activation

I bring two decades of experience in marketing-sales management across multiple tech industries. In the last ten years I've developed skills in leveraging technology to design marketing-sales systems that work for your lead generation, with inbound and outbound flows.

Design of digital
content & webpages

Over the last ten years I've developed numerous webpages, especially with WordPress, and produced all kinds of compelling content with advanced design tools (slides, flyers, videos..) for my customers and own business. I master the creative and functional aspects to produce complex pages and to nurture the digital channels for your brand.

International project/team
multilingual management

I've developed 24 years of international business experience in managing teams, business lines, marketing and complex projects, from Germany, France and the Benelux. Further I bring a full command of English, German and French in business contexts and the ability to produce marketing content in those languages.

My promise to you

In our partnership I will bring a unique mix to help augment or renovate your business, challenge thoughts, get things ahead : proven methods, good dose of creativity and caring, expert marketing skills, digital leadership, and critical views nurtured in a diversity of contexts, industries, countries. Further, I will help with open, collaborative, systemic ways.

Business contexts

Development & transformation


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  • New value proposition

  • New business scaling

  • New business model

  • Digital business platforms

  • Remote collaboration

Marketing & sales activation


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  • Brand and product portfolio

  • Web and content design

  • Marketing-sales channels

  • Marketing-sales automation

  • Internationalisation

Business cases

with corporations, SMEs, startups

Business / Brand
Acceleration

Samsung Germany

Discover how I helped transform lagging Samsung into absolute leading TV brand in Germany, in record times.

Read the Case

Global Ecommerce
Product Marketing

1&1 Internet AG

Discover how I drove the online business in Europe and North America at 1&1, a German Internet global player.

Read the Case

Marketing Factory
for Digital Ventures

Bridgestone EMEA Digital Unit

Discover how I helped reinvent marketing to serve digital ventures alongside core business lines.

Read the Case

Remote Creative
Business Design

Corp SME Startups

Discover how I help business owners and teams iterate their business ideas into augmented plans with advanced tools on a remote basis.

Discover New Tools

Global Scaling of
Managed Services

Agfa Healthcare IT Services

Discover how I helped scale
a new division of IT services.

Read the Case

Marketing-Sales
Inbound System

SME Software (SaaS)

Discover how I helped a software company accelerate their sales & launches with a marketing-sales engine.

Read the Case

Corp. Venture Dev
App & Marketing

FleetPulse, by Bridgestone

Discover how I helped develop a digital venture on quick agile bases.

Read the Case

Bigdata Dashboards
with Tableau

Colruyt International Retail

Discover how I helped a major retailer turn big datasets in decision-making assets.

Read the Case
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Digital executions

Digital assets & marketing-sales systems

Digital corp. venture
agile development

I’ve co-led the fast dev of a digital venture inside a traditional corporation, with agile and design thinking methods, iterating within a year IoT/web/mobile solutions, digital channels (website, helpdesk, shared media) and new processes, with a show case at the International Motor Show in Frankfurt.

fleetpulse.app

Creative business design
connected sessions

Since 2017 I’ve focused on bringing brainstorming sessions to new levels via connected visual design platforms and virtual project rooms. With 60+ interactive frameworks that I’ve developed to cover most usual challenges (strategy, market focus, UX, value prop, pricing models, marketing etc), I bring a holistic solution to accelerate projects on a remote basis from any device.

DXcockpit.com

Digital marketing factory
concept & activation

Since 2010 I’ve tested and assembled lots of marketing-sales apps, that I’ve used and implemented in professional contexts. They cover a broad scope of all that is needed today to develop and nurture a business: agile project, CRM, automation, web and content design, social media interactions, SEO and campaigns, testing and analytics, dashboards, intelligence.

business case

Websites and ecommerce
design & activation

For 10 years I’ve been busy with web design. At 1&1 Internet AG, a key job as global marketing leader was to maximise the efficiency of 5 large US/EU ecommerce websites. Further, I’ve led the dev or co-designed sites for SMEs + corp. As an independent I’ve built websites with WordPress in all details.

internove.com

Business dashboards
design & activation

For a leading mass retailer, I’ve designed and implemented realtime dashboards with the power of Tableau, leveraging big data from a diversity of containers into decision-making assets. I’ve designed in such a way that CxOs and managers can deep dive into any data to understand the underlying facts, with a diversity of visualisations.

business case

Visual business tools
concept & activation

Since 2017 I’ve focused on bringing brainstorming sessions to new levels via connected visual design platforms and virtual project rooms. With 60+ interactive frameworks that I’ve developed to cover most usual challenges (strategy, market focus, UX, value prop, pricing models, marketing etc), I bring a holistic solution to accelerate projects on a remote basis from any device.

DXcockpit.com

Online helpdesk
concept & activation

For FleetPulse, a venture by Bridgestone EMEA, I’ve developed the entire online assistance and the internal back-end to assist prospects and customers, with user experience, business efficiency and lean resources in mind. From business analysis, to platform selection (FreshDesk), to technical implementation and customisation, to web and content design.

help.fleetpulse.app

Social media and content
design & activation

I started blogging in 2008, at that time with the Typepad platform. Since then, I’ve further developed my skills in crafting online channels with a large toolbox that includes WordPress. My latest development in progress is a channel focusing on marketing, digital transformation, design thinking and connected collaboration.

sushis.digital

Community platform for
360° digital assessments

Digital acceleration is now. Getting the direction might take months of discussion, hesitation, heavy budgets, for the holistic view: where to go, what to do now, next. It might not… Here I’ve been partnering on a community x platform solution for 360° deep diagnostics. I’m acting as specialist for marketing strategy, executions, and business transformation.

DXPathfinder.com

Individual assessments
concept & design


Training programmes
design & activation

For an EMEA leader in corporate training, I’ve written a 5-day “Business Transformation and Digital Strategies” programme. For my consultancy, customers, another one in seven modules, that I can adapt to match your needs. And set up a learning management system (LMS), combining with online whiteboards, for learnings into creative practice.

fredericmartin.info/coach-trainer

E-learning platform
design & activation

For my own company Internove and customers, I’ve built an advanced elearning platform. It combines learning modules with multimedia content and interactive visual design canvases, to put learnings into individual or collaborative design practice… explore, design, activate. Other functionalities include virtual meetings and events, gamification, and certifications.

digital.talentlms.com

Let's discuss your

leave me a message, or book a slot in my agenda


Let's start a conversation in English, French, or German