international advisor/consultant/leader 🇪🇺

all-round marketing & digital strategies for
business development and transformation

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What's your top Challenge in 2023 ?

From new strategies to agile executions

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your status quo/new scenarios

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market/portfolio/digital strategies

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your brand/marketing/digital

All-round support for consistent business impact

challenging and getting things done with proven skills, methods, and critical views matured in a wide range of contexts

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strategic business thinking
into actionable plans

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marketing-sales drive and
digital systems activation

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international programmes
and teams management

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digital assets and
web activation

Impacts

BUSINESS DEV & TRANSFORMATION  |  MARKETING & BRAND ACTIVATION


References

Consumer Business
Brand Acceleration 🇪🇺

Samsung Germany

Discover how I helped transform lagging Samsung into absolute leading TV brand in Germany, in record times.

read the case

Web/SaaS Business
Online Marketing 🇪🇺🇺🇸

1&1 Internet AG

Discover how I drove the online business in Europe and North America at 1&1, a German Internet global player.

read the case

New Business Division
Global Scaling 🇪🇺🇺🇸

Agfa Healthcare Managed Services

Discover how I helped scale
a new division of IT services.

read the case

Corporate Venture
Agile Dev/Marketing 🇪🇺

FleetPulse by Bridgestone

Discover how I helped develop a digital venture on quick agile bases.

read the case

Marketing Factory
for Digital Ventures 🇪🇺

Bridgestone EMEA Digital Unit

Discover how I helped reinvent marketing to serve digital ventures alongside core business lines.

read the case

Software Business
Overall Marketing 🇪🇺

Ordiges Europe

Discover how I helped a software company accelerate their sales & launches with new marketing approches, focusing on inbound.

read the case

Remote Creative
Business Design Thinking 🇪🇺

Corp SME Startups

Discover how I help business owners and teams iterate their business ideas into augmented plans with advanced tools on a remote basis.

check a new forward

Business Dashboards
with Tableau

Colruyt International Retail

Discover how I helped a major retailer turn big datasets into decision-making assets.

read the case
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    Remote and phygital
    business workshops


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    Digital activation

    Some of my executions

    Digital for international »

    I've led a Euro regional project to support SMES in their international expansion by adopting more digital: interview of CEOs and directors in multiple industries, design of methodologies and models. Further I've developed digital maturity diagnostics and a book with a gaming approach to onboard a large audience of business owners and directors. The book and related methodologies will go public in the second half of 2022.

    Digital venture agile development »

    I’ve co-led the fast development of a digital venture inside a traditional corporation, with agile and design thinking methods, iterating within a year IoT/web/mobile solutions, digital channels (website, helpdesk, shared media) and new processes, with a show case at the International Motor Show in Frankfurt.

    business case

    Digital marketing factory »

    Since 2010 I’ve tested and assembled lots of marketing-sales apps, that I’ve used and implemented in professional contexts. They cover a broad scope of all that is needed today to develop and nurture a business: agile project, CRM, automation, web and content design, social media interactions, SEO and campaigns, testing and analytics, dashboards, intelligence.

    business case

    Executive programme on digital transformation »

    With lots of practice and research, I've developed a 5-day training programme on digital transformation for AMA-MCE Management Centre Europe

    programme in details

    Digital transformation framework and tools »

    Based on lots of practice and research, I've crafted this framework and developed associated tools, to help clarify digital transformation and to support companies in their journey.

    framework & tools in details

    Business design thinking via Miro »

    Since 2017 I’ve focused on bringing brainstorming sessions to new levels via connected visual design platforms and virtual project rooms. With 60+ interactive frameworks that I’ve developed to cover most usual challenges (strategy, market focus, UX, value prop, pricing models, marketing etc), I bring a holistic solution to accelerate projects on a remote basis from any device.

    workshops in details

    Collaborative digital marketing boards »

    With extensive experience as marketing leader (multinationals/SMEs) and with continuous research, I've developed a set of 30+ marketing canvases organised in collaborative spaces. With my guidance, teams meet and co-design, iterate, their marketing strategies into relevant activities. It can be turned into a consistent marketing-sales platform with relevant activation tools.

    360° digital readiness assessments »

    Digital acceleration is now. Getting the direction might take months of discussion, hesitation, heavy budgets, for the holistic view: where to go, what to do now, next. It might not… Here I’ve been partnering on a community driven platform solution for 360° deep diagnostics. I’m acting as specialist for marketing strategy, executions, and business transformation.

    DXpathfinder.com

    Business dashboards with Tableau »

    For a leading mass retailer, I’ve designed and implemented realtime dashboards with the power of Tableau, leveraging big data from a diversity of containers into decision-making assets. I’ve designed in such a way that CxOs and managers can deep dive into any data to understand the underlying facts, with a diversity of visualisations.

    business case

    Websites and Ecommerce »

    For 12 years I’ve been busy with web design. At 1&1 Internet AG, a key job as global marketing leader was to maximise the efficiency of 5 large US/EU ecommerce websites. Further, I’ve led the dev or co-designed sites for SMEs + corp. As an independent I’ve built many websites with WordPress in deep details.

    Social media and content design »

    I started blogging in 2008, at that time with the Typepad platform. Since then, I’ve further developed my skills in crafting online channels with a large toolbox. My latest development in progress is a channel focusing on marketing, digital transformation, design thinking and connected collaboration.

    Online helpdesk with Freshdesk »

    For FleetPulse, a venture by Bridgestone EMEA, I’ve developed the entire online assistance and the internal back-end to assist prospects and customers, with user experience, business efficiency and lean resources in mind. From business analysis, to platform selection (FreshDesk), to technical implementation and customisation, to web and content design.

    public page

    Platform for E-learning & design sessions »

    For my own business and customers, I’ve built an advanced elearning platform. It combines learning modules with multimedia content and interactive visual design canvases, to put learnings into individual or collaborative design practice… explore, design, activate. Other functionalities include virtual meetings and events, gamification, and certifications.

    public page

      With relevant platforms

      Let's build your marketing-sales engine and transform your business ! My digital stack includes :

      all tools
      analytics
      assessments
      crm
      campaigns
      content
      design
      sales
      seo
      LOAD MORE +

      Let's talk!