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Hi, I'm a pan-EU consultant and leader for business and digital activation: 
strategy and value proposition design, marketing/CX, digital executions.

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EXPLORE  

new scenarios to thrive

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DESIGN  

strategies for new times

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ACTIVATE  

new ways and digital tools

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I help to design & activate new businesses,
help mature ones in adapting to new times.

Relevance and good design for good business, imagination to go further, inspired people having fun as driver, and digital tech as enabler: my guidelines for what I do for/with you.
Bringing strong collaboration fuelled by solid international experience with a diversity of tech industries, continuous education, advanced practices, digital tools and agile ways.
Brussels, Paris, and Cologne is where you usually find me. Let's talk, wherever you are.

24 years of International
Business Design & Drive

Business Lines & Overall
Marketing Management

Business Development
and Digital Strategies

Business Transformation
& International Projects

Multilingual
EN FR DE

MBA (ESCP), Design Thinking (MIT),
Digital  Business (MIT/Columbia...)

Helping new businesses and mature ones to grow and to adapt digitally, in 3 steps.

Bringing structured ways, advanced tools and business seniority gained in a diversity of international contexts. Helping to fast-track the business design, marketing-sales, and digital projects that maximise your outcomes.


With advanced Business
Practices and New Tools
.

Business Design Platform

Diagnostics |  Design Thinking  | Digital Activation

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EXPLORE

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REDESIGN

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ACTIVATE

24

YEARS OF BUSINESS
DESIGN & DRIVE

10

INDUSTRIES WITH
A DIGITAL FOCUS

13+

COMPANY CASES
EU/USA SCOPE

Business Cases.

Marketing Factory

Bridgestone EMEA Digital Unit

Discover how I helped reinvent marketing to serve digital ventures alongside core business lines.

Read the Case

Corp. Digital Venture

FleetPulse, by Bridgestone

Discover how I helped develop a new digital venture on quick agile bases.

Read the Case

Global Ecommerce

1&1 Internet AG

Discover how I drove the online business in Europe and North America at 1&1, a German Internet global player.

Read the Case

Global Scaling

Agfa Healthcare IT Services

Discover how I helped scale
a new division of IT services.

Read the Case

Marketing-Sales Inbound System

SME Software

Discover how I helped a software company accelerate their sales & launches with a marketing-sales engine.

Read the Case

Brand Acceleration

Samsung Germany

Discover how I helped transform lagging Samsung into absolute leading TV brand in Germany, in record times.

Read the Case

Interactive Business Dashboards (bigdata)

Colruyt International Retail

Discover how I helped a major retailer turn big datasets in decision-making assets.

Read the Case

Remote Creative Design Thinking

Corp SME Startups

Discover how I help business owners and teams iterate their ideas into augmented scenarios with advanced tools on a remote basis.

Discover New Tools
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Latest Digital Projects.

ALL
|    COVID19
|    STRATEGY
|    MARKETING
|    OPERATIONS
|    TRAINING

Digital acceleration is now. Getting the direction might take months of discussion, hesitation, heavy budgets, for the holistic view: where to go, what to do now, next. It might not… Here I’ve been partnering on a community x platform solution for 360° deep diagnostics. I’m focusing on the marketing strat /exec/ tech aspects ▶ DXpathfinder.com

Since 2018 I’ve focused on bringing brainstorming sessions to new levels via connected visual design platforms and virtual project rooms. With 60+ interactive frameworks that I’ve developed to cover most usual challenges (strategy, market focus, UX, value prop, pricing models, marketing etc), I bring a holistic solution to accelerate projects on a remote basis from any device… ▶ www.dxcockpit.com

With a connected platform and large collection of interactive frameworks, I keep working on reinventing business strategy design. Where it becomes collaborative on a remote basis. My canvases include the classic strategy models, Blue Ocean, and new ones derived from the latest agile digital practices. I’m here to facilitate new scenarios, with my experience in a diversity of industries, and ...

Since 2010 I’ve tested and assembled lots of marketing-sales apps, that I’ve used and implemented in professional contexts. They cover a broad scope of all that is needed today to develop and nurture a business: agile project, CRM, automation, web and content design, social media interactions, SEO and campaigns, testing and analytics, dashboards, intelligence. ▶ www.fredericmartin.info/#activate ▶ www.fredericmartin.info/#bridgestone1

For a leading mass retailer, I’ve designed and implemented realtime dashboards with the power of Tableau, leveraging big data from a diversity of containers into decision-making assets. I’ve designed in such a way that CxOs and managers can deep dive into any data to understand the underlying facts, with a diversity of visualisations. Check my business case… ▶ fredericmartin.info/colruyt

For FleetPulse, a venture by Bridgestone EMEA, I’ve developed the entire online assistance and the internal back-end to assist prospects and customers, with user experience, business efficiency and lean resources in mind. From business analysis, to platform selection (FreshDesk), to technical implementation and customisation, to web and content design. ▶ https://help.fleetpulse.app/

For 10 years I’ve been busy with web design. At 1&1 Internet AG, a key job as global marketing leader was to maximise the efficiency of 5 large US/EU ecommerce websites. I’ve led the dev or co-designed sites for SMEs + corp. As an independent I’ve built websites with WordPress in deep details ▶ www.internove.com ▶ www.dxcockpit.com ▶www.sushis.digital

I’ve co-led the fast dev of a digital venture inside a traditional corporation, with agile and design thinking methods, iterating within a year IoT/web/mobile solutions, digital channels (website, helpdesk, shared media) and new processes, with a show case at the International Motor Show in Frankfurt. ▶ www.fredericmartin.info/bridgestone2

For a software vendor, I’ve crafted a concept of webinar series. With TV series in mind for entertaining sessions. Cascading sessions to follow the logic of an 4A funnel (Aware/ Appeal/ Ask/ Advocate), with relevant content at each stage, and the use of marketing tech to trigger audiences down the funnel, and to close the loop with the sales teams.

For an EMEA leader in corporate training, I’ve written a 5-day “Business Transformation and Digital Strategies” programme; For my consultancy, customers, another one in seven modules, that I can adapt to match your needs. I started organising into a learning management system (LMS), combining with online whiteboards, for learnings into creative practice… ▶ http://digital.talentlms.com ▶ www.fredericmartin.info/coach-trainer

For my own company Internove and customers, I’ve build an advanced elearning platform. It combines learning modules with multimedia content and interactive visual design canvases, to put learnings into individual or collaborative design practice… explore, design, activate. Other functionalities include virtual meetings and events, gamification, and certifications. ▶ http://digital.talentlms.com. Some details under ▶ http://sushis.digital/sessions

I started blogging in 2008, at that time with the Typepad platform. Since then, I’ve further developed my skills in crafting online channels. My latest development in progress is a channel focusing on marketing, digital transformation, design thinking and connected collaboration▶ www.sushis.digital

 

Leave me a message, or book a slot in my agenda.


Let's start a conversation in English, French, or German.