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Hi, I'm a business consultant and leader for
development, marketing, digital activation
.

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EXPLORE  

new scenarios to thrive

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DESIGN  

strategies for new times

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ACTIVATE  

new ways & digital tools

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Let's partner for business acceleration / transformation.

I bring strong collaboration fuelled by solid international experience with a diversity of tech industries, solid practices and advanced tools in marketing and digital areas, agile ways, and continuous education. Brussels, Paris, Köln or Düsseldorf is where you usually find me... let's talk, wherever you are ! 

24 years of International
Business Experience

Product, Marketing, and
Digital Management

Business Development
and Digital Strategies

Project Management
Digital & International

Multilingual
EN FR DE

MBA (ESCP), Design Thinking, Digital Transformation (MIT/Columbia..) etc

Development & digital activation in 3 steps.

Bringing structured ways, advanced tools and seniority gained in a diversity of international contexts. Helping fast-track the business design, marketing-sales, digital projects that maximise your outcomes.


With advanced business
practices and new tools
.

Business Design Platform

➤  360° Diagnostics  ➤  Design Thinking  ➤  Digital Activation

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EXPLORE

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REDESIGN

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ACTIVATE

24

YEARS OF BUSINESS
DESIGN & DRIVE

10

INDUSTRIES WITH
A DIGITAL FOCUS

13+

COMPANY CASES
EU/USA SCOPE

Examples of situations that need to be solved.

Development & transformation


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  • New business model

  • New value proposition

  • New business scaling

  • New commercial model

  • New distribution model

Marketing & sales activation


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  • Branding and portfolio

  • Web and content design

  • Sales & marketing channels

  • Sales & marketing automation

  • Internationalisation

International business cases.

As business leader and consultant, I've led marketing and development  activities with companies of  different maturities in Europe and North America, from Germany, France and Benelux. Further, I've implemented systems and tools to grow sales or accelerate new ventures. Here are some cases.

Marketing
Factory

Bridgestone EMEA Digital Unit

Discover how I helped reinvent marketing to serve digital ventures alongside core business lines.

Read the Case

Corporate
Digital Venture

FleetPulse, by Bridgestone

Discover how I helped develop a new digital venture on quick agile bases.

Read the Case

Global
Ecommerce

1&1 Internet AG

Discover how I drove the online business in Europe and North America at 1&1, a German Internet global player.

Read the Case

Global
Scaling

Agfa Healthcare IT Services

Discover how I helped scale
a new division of IT services.

Read the Case

Marketing-Sales
System

SME Software

Discover how I helped a software company accelerate their sales & launches with a marketing-sales engine.

Read the Case

Brand
Acceleration

Samsung Germany

Discover how I helped transform lagging Samsung into absolute leading TV brand in Germany, in record times.

Read the Case

Interactive Business
Dashboards, big data

Colruyt International Retail

Discover how I helped a major retailer turn big datasets in decision-making assets.

Read the Case

Remote Creative
Design Thinking

Corp SME Startups

Discover how I help business owners and teams iterate their ideas into augmented scenarios with advanced tools on a remote basis.

Discover New Tools
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Latest digital activations.

For startups, SMEs, and corporations, I've developed digital assets, channels, systems, as well as new tools and practices, to support their business acceleration or transformation. Here are some examples.

Corporate digital venture
fast agile development

I’ve co-led the fast dev of a digital venture inside a traditional corporation, with agile and design thinking methods, iterating within a year IoT/web/mobile solutions, digital channels (website, helpdesk, shared media) and new processes, with a show case at the International Motor Show in Frankfurt.

fleetpulse.app

Connected sessions for creative business design & activation

Since 2017 I’ve focused on bringing brainstorming sessions to new levels via connected visual design platforms and virtual project rooms. With 60+ interactive frameworks that I’ve developed to cover most usual challenges (strategy, market focus, UX, value prop, pricing models, marketing etc), I bring a holistic solution to accelerate projects on a remote basis from any device.

DXcockpit.com

Digital marketing factory
blueprint and activation

Since 2010 I’ve tested and assembled lots of marketing-sales apps, that I’ve used and implemented in professional contexts. They cover a broad scope of all that is needed today to develop and nurture a business: agile project, CRM, automation, web and content design, social media interactions, SEO and campaigns, testing and analytics, dashboards, intelligence.

business case

Development of business
websites & landing pages

For 10 years I’ve been busy with web design. At 1&1 Internet AG, a key job as global marketing leader was to maximise the efficiency of 5 large US/EU ecommerce websites. Further, I’ve led the dev or co-designed sites for SMEs + corp. As an independent I’ve built websites with WordPress in all details.

internove.com

Activation of interactive
business dashboards

For a leading mass retailer, I’ve designed and implemented realtime dashboards with the power of Tableau, leveraging big data from a diversity of containers into decision-making assets. I’ve designed in such a way that CxOs and managers can deep dive into any data to understand the underlying facts, with a diversity of visualisations.

business case

Visual design thinking with
60+ business canvases

Since 2017 I’ve focused on bringing brainstorming sessions to new levels via connected visual design platforms and virtual project rooms. With 60+ interactive frameworks that I’ve developed to cover most usual challenges (strategy, market focus, UX, value prop, pricing models, marketing etc), I bring a holistic solution to accelerate projects on a remote basis from any device.

DXcockpit.com

Design and activation
of an online helpdesk

For FleetPulse, a venture by Bridgestone EMEA, I’ve developed the entire online assistance and the internal back-end to assist prospects and customers, with user experience, business efficiency and lean resources in mind. From business analysis, to platform selection (FreshDesk), to technical implementation and customisation, to web and content design.

help.fleetpulse.app

Development of social media, blogs, and rich content

I started blogging in 2008, at that time with the Typepad platform. Since then, I’ve further developed my skills in crafting online channels with a large toolbox that includes WordPress. My latest development in progress is a channel focusing on marketing, digital transformation, design thinking and connected collaboration.

sushis.digital

Platform & expert community for 360° digital assessments

Digital acceleration is now. Getting the direction might take months of discussion, hesitation, heavy budgets, for the holistic view: where to go, what to do now, next. It might not… Here I’ve been partnering on a community x platform solution for 360° deep diagnostics. I’m acting as specialist for marketing strategy, executions, and business transformation.

DXPathfinder.com

Individual assessments :
digital maturity & skills


Training programmes design :
digital strategies & transfo.

For an EMEA leader in corporate training, I’ve written a 5-day “Business Transformation and Digital Strategies” programme. For my consultancy, customers, another one in seven modules, that I can adapt to match your needs. And set up a learning management system (LMS), combining with online whiteboards, for learnings into creative practice.

fredericmartin.info/coach-trainer

E-learning and
design platform

For my own company Internove and customers, I’ve built an advanced elearning platform. It combines learning modules with multimedia content and interactive visual design canvases, to put learnings into individual or collaborative design practice… explore, design, activate. Other functionalities include virtual meetings and events, gamification, and certifications.

digital.talentlms.com

Leave me a message, or book a slot in my agenda.


Let's start a conversation in English, French, or German.