Business books that inspired me in 2022

As a business consultant, programme designer, and trainer in marketing and digital strategies, it is essential to constantly stay up-to-date with the latest developments. One way to do this is by reading cutting-edge books that will stretch your thoughts. Here are some of the books I especially enjoyed adding to my reading list in 2022, or coming back to when preparing my training modules, or creating frameworks and workshops. Another input that I’m using a lot is of course expert sources such as HBR, or business and marketing news organised in a newsfeed reader. For more than ten years I’ve developed specific digital tactics to read, structure, and exploit more of those sources; I will share some of those tactics in a future post.

ADAPT resources

Assess

Measure and improve digital capabilities across marketing, sales, customer experience, and other functions, get guidance via a cockpit and my support.

Design

Get my support or facilitation to elaborate strategies for transforming or developing your business. With advanced methods and interactive tools.

Activate

Get my guidance for designing and driving your marketing activation or transformation project in agile collaborative ways.

Propel

Get my guidance for building your agile marketing engine with relevant platforms and tools, and for driving your business forward.

Train

On-premise or remote training on modern marketing and digital strategies, with interactive models, in collaboration with Management Centre Europe.