Agile marketing powered by digital platforms, data, and AI can help businesses be more responsive to changes in the market and customer needs, iterate a business continuously, improve collaboration among marketing teams, and foster a more adaptive and experimental approach to marketing.
Based on lots of experience with startups, corporate startups, and mid to large enterprises, I’m reflecting in this post on the benefits of agile marketing and what it takes to build an “agile marketing engine”. That engine is part of my ADAPT value chain at the bottom of this post, and one of the components in my 5C-Framework™ for guiding business development and transformation.
