Digital transformation 2021, not sure where to start or what to prioritise ? This is for you …

As a multidisciplinary community of digital veterans, we have developed an advanced digital assessment platform called DxPathfinder, with a set of 600+ questions split in eight disciplines, where each member of your team gives his/her voice. The results are visualised in radar charts. Evaluate in record times your digital status-quo and translate in project portfolio priorities. We facilitate, you drive. …

8 drivers of business growth in new times and 4 game-changing habits

The pandemic has impacted many industries and the way we run business. Further it has emphasised the urgency for more profound transformation, to secure business today and long term growth in new ways. In this post I’m refreshing a structure that I had put together before the pandemic, and that supports some of my training sessions and articles, on how …

Digital transformation diagnostics

Digital acceleration is now. Getting the direction might take months of discussion, hesitation, heavy budgets, for the holistic view: where to go, what to do now, next. It might not… Here I’ve been partnering on a community x platform solution for 360° deep diagnostics. I’m focusing on the marketing strat /exec/ tech aspects ▶ DXpathfinder.com

Remote Creative Collaboration

Since 2018 I’ve focused on bringing brainstorming sessions to new levels via connected visual design platforms and virtual project rooms. With 60+ interactive frameworks that I’ve developed to cover most usual challenges (strategy, market focus, UX, value prop, pricing models, marketing etc), I bring a holistic solution to accelerate projects on a remote basis from any device… ▶ www.dxcockpit.com

Consulting

With a connected platform and large collection of interactive frameworks, I keep working on reinventing business strategy design. Where it becomes collaborative on a remote basis. My canvases include the classic strategy models, Blue Ocean, and new ones derived from the latest agile digital practices. I’m here to facilitate new scenarios, with my experience in a diversity of industries, and …

Digital Marketing Factory

Since 2010 I’ve tested and assembled lots of marketing-sales apps, that I’ve used and implemented in professional contexts. They cover a broad scope of all that is needed today to develop and nurture a business: agile project, CRM, automation, web and content design, social media interactions, SEO and campaigns, testing and analytics, dashboards, intelligence. ▶ www.fredericmartin.info/#activate ▶ www.fredericmartin.info/#bridgestone1

Dashboards

For a leading mass retailer, I’ve designed and implemented realtime dashboards with the power of Tableau, leveraging big data from a diversity of containers into decision-making assets. I’ve designed in such a way that CxOs and managers can deep dive into any data to understand the underlying facts, with a diversity of visualisations. Check my business case… ▶ fredericmartin.info/colruyt

Helpdesk

For FleetPulse, a venture by Bridgestone EMEA, I’ve developed the entire online assistance and the internal back-end to assist prospects and customers, with user experience, business efficiency and lean resources in mind. From business analysis, to platform selection (FreshDesk), to technical implementation and customisation, to web and content design. ▶ https://help.fleetpulse.app/

Developing websites and landing pages

For 10 years I’ve been busy with web design. At 1&1 Internet AG, a key job as global marketing leader was to maximise the efficiency of 5 large US/EU ecommerce websites. I’ve led the dev or co-designed sites for SMEs + corp. As an independent I’ve built websites with WordPress in deep details ▶ www.internove.com ▶ www.dxcockpit.com ▶www.sushis.digital