Bridgestone Fleetpulse

back to all cases BRIDGESTONE DIGITAL EUROPE CHALLENGE Develop a digital venture fast, on lean resources. Bridgestone Europe is rapidly moving from being a provider of products and services to being a major actor in the digital mobility space. In the strategic digital business unit, FleetPulse is one of the early ventures. I’ve helped on an agile project basis to …

Bridgestone Marketing Factory

back to all cases BRIDGESTONE EUROPE DIGITAL VENTURES CHALLENGE Get organised & adapt marketing practices to scale digital ventures. Bridgestone Europe is rapidly evolving from a product and service supplier to a leading digital mobility actor. This creates a tension between core lines and new ventures, with brand nurturing as key objective on the one hand, scaling needs on the …

1and1

back to all cases CASE : 1&1 INTERNET AG | GLOBAL ECOMMERCE CHALLENGE Grow online business in Europe & North America, maximise customer acquisition & retention. 1&1 Internet AG known today as Ionos is a leading global German player in the area of web hosting and cloud solutions. It provides solutions to individuals and SMEs for building, running and developing …

Ordiges

back to all cases CASE : ORDIGES (SME) | SOFTWARE CHALLENGE Accelerate sales and new product launches. Ordiges develops and commercializes software for procurement in Western Europe. Sales were not up to the level of expectation while a lot had been invested in developing innovative product lines. Their CEO asked me to put into place new marketing approaches in order …

Samsung

back to all cases CASE : SAMSUNG TV GERMANY | BRAND ACCELERATION CHALLENGE Turn lagging Samsung into leading TV brand in Germany. When I took over in 2006 the Samsung TV business, the Korean brand was a weak Nr.5, unpopular in consumers and retailers hearts, unlike Philips, Sony and local stars. I took the challenge to help accelerate like never …

Agfa

back to all cases CASE : AGFA MANAGED SERVICES | GLOBAL SCALING CHALLENGE Design global go2market plans for a new division of Healthcare IT services. Agfa Managed Services, a division of the Agfa Healthcare group has been on a mission to prepare the future of healthcare IT services. Following up on the “where to play in the market”, I worked …