Marketing Strategies in a Phygital VUCA WorldAll articlesCreateConnectCaptureChangeThe 4C-ADAPT Flywheel ™ – value design & agile marketing into progressive impact“Agile marketing engine” : concept, business gains, digital execution5 core functions in a modern marketing organisation, and how to reinvent them5C-Framework™ (v4) for business development and transformationSetting the 2023 digital transfo agenda is tricky… here is an efficient way forwardMarketing in 2023 : what priorities, what changes ?2022 year in reviewBusiness books that inspired me in 2022Applications of AI in marketing domainsAI POWERED TEXT | CHATGPTSOCIAL MEDIA AUTOMATION | HOOTSUITEMARKETING SUITE | MAILCHIMPSOCIAL MEDIA AUTOMATION | WAALAXYWORKFLOWS AUTOMATION | PHANTOMBUSTERCUSTOMER ENGAGEMENT | INVOLVE.MEMarketing transformation the agile sushi way5 tracks of marketing transformationThe dual-brained agile marketing organisationDesign of a digital marketing factoryFrom waterfall to agile marketingMarketing alignment with the OGSM modelBrand performance essential metricsFrom pipelines to platform business modelsAugmented brand vision and purposeShifting from product design to experience designShifting from products to services, from services to productsBlue Ocean strategy meets Miro whiteboards, new leaps ahead !Product innovation or customer-relevant value ? Design thinking !From marketing 1.0 to 5.0 : where do you stand, what will you change next ?The context marketing revolutionFrom crossmedia to transmedia storytellingWhat’s your brand return on their engagement (RoE) ?4C matrix in detailsAI POWERED TEXT | COPY.AIAI POWERED WEB INTELLIGENCE | FEEDLYGDPR COMPLIANCE | ADMEETAGENDA BOOKING | CALENDLYDigital transformation with the 4C matrix12 habits of highly effective businesses22 activities for a better business in 2022New marketing ? Watch the sushi cook !Design Thinking Double DiamondService Value PropositionOffering CompetitivenessProduct Vision BoardNABC Value PropositionCustomer Journey MapBrand Content Funnel MappingBuyer Utility MapFour Generic Pricing ModelsCustomer Empathy Map3-Horizon PortfolioBlue Ocean ERRC GridProduct PackagesPricing Model AlternativesValue Proposition CanvasWORKSPACE | SLACKSEO & COMPETITION | SPYFUBusiness Model CanvasProduct Marketing Brief21 Ways to InnovateBrand MappingCustomer PathwayElevator Pitch MatrixPlatform Model AnalysisPlatform Model MappingWEBSITE ANALYTICS | GOOGLEFUNNEL MAPPING | GERUONLINE FORMS | JOTFORMCUSTOMER SUPPORT | FRESHDESKINDUSTRY RESEARCH | CRUNCHBASEPROSPECTING | SALES NAVIGATORMARKETING HUB | ZOHOAGILE PROJECTS | TRELLOCONTENT DESIGN | CANVACRM | ZOHOWEB DESIGN | WORDPRESSCRM | SALESFORCEANALYTICS DASHBOARDS | TABLEAULANDING PAGES | UNBOUNCEWORKFLOWS AUTOMATION | PHANTOMBUSTERLEAD GEN AUTOMATION | SKYLEADSEO & COMPETITION | SEMRUSHSTRATEGY MAPPING & DESIGN THINKING | MIRODIGITAL ASSESSMENTS | DXPATHFINDERMagazines
