Business Strategies in a Phygital WorldAll articlesCreateConnectCaptureCollaborateChange5C-Framework⢠(v4) for business development and transformation5 core functions in a modern marketing organisation, and how to reinvent themSetting the 2023 digital transfo agenda is tricky… here is an efficient way forwardMarketing in 2023 : what priorities, what changes ?Business books that inspired me in 2022Applications of AI in marketing domainsMarketing transformation the agile sushi way5 tracks of marketing transformationDesign of a digital marketing factoryFrom waterfall to agile marketingMarketing alignment with the OGSM modelBrand performance essential metricsFrom pipelines to platform business modelsAugmented brand vision and purposeShifting from product design to experience designShifting from products to services, from services to productsBlue Ocean strategy meets Miro whiteboards, new leaps ahead !Product innovation or customer-relevant value ? Design thinking !From marketing 1.0 to 5.0 : where do you stand, what will you change next ?The context marketing revolutionFrom crossmedia to transmedia storytellingWhat’s your brand return on their engagement (RoE) ?Digital transformation with the 4C matrix12 habits of highly effective businessesNew marketing ? Watch the sushi cook !News2022 year in review
