5C-Framework™ (v4) for business development and transformation

| Change with culture, leadership, tech, data, and skillsas core engines in a game-changing mission Create purposeful augmented value Connect value propositions in the dynamic context of customers Capture collectively augmented value Collaborate smart agile value delivery

Marketing in 2023 : what priorities, what changes ?

Personalisation: with the proliferation of data and advances in technology, it’s now possible for businesses to personalise their marketing efforts like never before. By using customer data to create targeted and personalised campaigns, businesses can increase customer engagement and loyalty. Customer experience: it should be at the heart of any marketing strategy. This means not only providing excellent products and …