Customer segmentation : AI can help businesses to segment their customers into different groups based on common characteristics, such as demographics, interests, and behavior. This can help businesses to tailor their marketing messages and offers to specific segments, improving the relevance and effectiveness of their campaigns. Personalisation : AI can be used to personalise marketing campaigns and offers based on …
Design of a digital marketing factory
Marketing strategy : this involves identifying your target market, setting marketing goals, and determining the best mix of marketing channels and tactics to achieve those goals. Marketing processes : this involves defining the steps involved in executing your marketing strategy, including planning, execution, measurement, and optimisation. Marketing technology : this involves selecting and implementing the right tools and technologies to …
From waterfall to agile marketing
Waterfall marketing is the traditional, linear approach to marketing where each step in the process is completed before moving on to the next. It involves identifying the target market, creating a marketing plan, executing the plan, and evaluating the results. Agile marketing is the newer, more flexible approach that emphasises rapid experimentation, continuous learning, and iteration. It involves identifying and …