Customer segmentation : AI can help businesses to segment their customers into different groups based on common characteristics, such as demographics, interests, and behavior. This can help businesses to tailor their marketing messages and offers to specific segments, improving the relevance and effectiveness of their campaigns. Personalisation : AI can be used to personalise marketing campaigns and offers based on …
Design of a digital marketing factory
Marketing strategy : this involves identifying your target market, setting marketing goals, and determining the best mix of marketing channels and tactics to achieve those goals. Marketing processes : this involves defining the steps involved in executing your marketing strategy, including planning, execution, measurement, and optimisation. Marketing technology : this involves selecting and implementing the right tools and technologies to …
From marketing 1.0 to 5.0 : where do you stand, what will you change next ?
Marketing 1.0: This is the earliest stage of marketing and is characterised by a focus on mass production and mass marketing. Companies in this stage typically use a one-size-fits-all approach to marketing, with the goal of reaching as many people as possible. Marketing 2.0: This is the second stage of marketing and is characterised by a shift towards more personalised …