Digital transformation diagnostics

Digital acceleration is now. Getting the direction might take months of discussion, hesitation, heavy budgets, for the holistic view: where to go, what to do now, next. It might not… Here I’ve been partnering on a community x platform solution for 360° deep diagnostics. I’m focusing on the marketing strat /exec/ tech aspects ▶ DXpathfinder.com

Remote Creative Collaboration

Since 2018 I’ve focused on bringing brainstorming sessions to new levels via connected visual design platforms and virtual project rooms. With 60+ interactive frameworks that I’ve developed to cover most usual challenges (strategy, market focus, UX, value prop, pricing models, marketing etc), I bring a holistic solution to accelerate projects on a remote basis from any device… ▶ www.dxcockpit.com

Digital Marketing Factory

Since 2010 I’ve tested and assembled lots of marketing-sales apps, that I’ve used and implemented in professional contexts. They cover a broad scope of all that is needed today to develop and nurture a business: agile project, CRM, automation, web and content design, social media interactions, SEO and campaigns, testing and analytics, dashboards, intelligence. ▶ www.fredericmartin.info/#activate ▶ www.fredericmartin.info/#bridgestone1

Webinars

For a software vendor, I’ve crafted a concept of webinar series. With TV series in mind for entertaining sessions. Cascading sessions to follow the logic of an 4A funnel (Aware/ Appeal/ Ask/ Advocate), with relevant content at each stage, and the use of marketing tech to trigger audiences down the funnel, and to close the loop with the sales teams.

Elearning

For my own company Internove and customers, I’ve build an advanced elearning platform. It combines learning modules with multimedia content and interactive visual design canvases, to put learnings into individual or collaborative design practice… explore, design, activate. Other functionalities include virtual meetings and events, gamification, and certifications. ▶ http://digital.talentlms.com. Some details under ▶ http://sushis.digital/sessions