5C-Framework™ (v4) for business development and transformation

| Change with culture, leadership, tech, data, and skillsas core engines in a game-changing mission Create purposeful augmented value Connect value propositions in the dynamic context of customers Capture collectively augmented value Collaborate smart agile value delivery

Shifting from product design to experience design

Product design involves the process of creating and developing physical products or services. It involves identifying customer needs and preferences, developing concepts and prototypes, and testing and refining the final product to ensure it meets the desired specifications and performance criteria. Experience design, on the other hand, focuses on creating meaningful and memorable experiences for customers. This includes not only …