22 activities for better business in 2022

The sanitary crisis has hit hard many businesses. Getting back to normal or building growth consistently in today’s times takes the fine orchestration of complex efforts in a broad scope of domains. This article is a tentative in articulating holistic views into details, with a focus on marketing/sales, digital strategies, and business growth tactics. Based on own experience across a …

Digital transformation diagnostics

Digital acceleration is now. Getting the direction might take months of discussion, hesitation, heavy budgets, for the holistic view: where to go, what to do now, next. It might not… Here I’ve been partnering on a community x platform solution for 360° deep diagnostics. I’m focusing on the marketing strat /exec/ tech aspects ▶ DXpathfinder.com

Digital Marketing Factory

Since 2010 I’ve tested and assembled lots of marketing-sales apps, that I’ve used and implemented in professional contexts. They cover a broad scope of all that is needed today to develop and nurture a business: agile project, CRM, automation, web and content design, social media interactions, SEO and campaigns, testing and analytics, dashboards, intelligence. ▶ www.fredericmartin.info/#activate ▶ www.fredericmartin.info/#bridgestone1


For a leading mass retailer, I’ve designed and implemented realtime dashboards with the power of Tableau, leveraging big data from a diversity of containers into decision-making assets. I’ve designed in such a way that CxOs and managers can deep dive into any data to understand the underlying facts, with a diversity of visualisations. Check my business case… ▶ fredericmartin.info/colruyt


For a software vendor, I’ve crafted a concept of webinar series. With TV series in mind for entertaining sessions. Cascading sessions to follow the logic of an 4A funnel (Aware/ Appeal/ Ask/ Advocate), with relevant content at each stage, and the use of marketing tech to trigger audiences down the funnel, and to close the loop with the sales teams.

Bridgestone Fleetpulse

back to all cases BRIDGESTONE DIGITAL EUROPE CHALLENGE Develop a digital venture fast, on lean resources. Bridgestone Europe is rapidly moving from being a provider of products and services to being a major actor in the digital mobility space. In the strategic digital business unit, FleetPulse is one of the early ventures. I’ve helped on an agile project basis to …