Digital transformation diagnostics

Digital acceleration is now. Getting the direction might take months of discussion, hesitation, heavy budgets, for the holistic view: where to go, what to do now, next. It might not… Here I’ve been partnering on a community x platform solution for 360° deep diagnostics. I’m focusing on the marketing strat /exec/ tech aspects ▶ DXpathfinder.com

Digital Marketing Factory

Since 2010 I’ve tested and assembled lots of marketing-sales apps, that I’ve used and implemented in professional contexts. They cover a broad scope of all that is needed today to develop and nurture a business: agile project, CRM, automation, web and content design, social media interactions, SEO and campaigns, testing and analytics, dashboards, intelligence. ▶ www.fredericmartin.info/#activate ▶ www.fredericmartin.info/#bridgestone1

Dashboards

For a leading mass retailer, I’ve designed and implemented realtime dashboards with the power of Tableau, leveraging big data from a diversity of containers into decision-making assets. I’ve designed in such a way that CxOs and managers can deep dive into any data to understand the underlying facts, with a diversity of visualisations. Check my business case… ▶ fredericmartin.info/colruyt

Sessions

back to all cases Connected sessions to grow a new business venture CHALLENGE Fast track a new business efficiently and creatively,easily co-create anytime anywhere, remotely and iteratively. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex …

Webinars

For a software vendor, I’ve crafted a concept of webinar series. With TV series in mind for entertaining sessions. Cascading sessions to follow the logic of an 4A funnel (Aware/ Appeal/ Ask/ Advocate), with relevant content at each stage, and the use of marketing tech to trigger audiences down the funnel, and to close the loop with the sales teams.

Digital media

I started blogging in 2008, at that time with the Typepad platform. Since then, I’ve further developed my skills in crafting online channels. My latest development in progress is a channel focusing on marketing, digital transformation, design thinking and connected collaboration▶ www.sushis.digital

Bridgestone Fleetpulse

back to all cases BRIDGESTONE DIGITAL EUROPE CHALLENGE Develop a digital venture fast, on lean resources. Bridgestone Europe is rapidly moving from being a provider of products and services to being a major actor in the digital mobility space. In the strategic digital business unit, FleetPulse is one of the early ventures. I’ve helped on an agile project basis to …