5C-Framework™ (v4) for business development and transformation

| Change with culture, leadership, tech, data, and skillsas core engines in a game-changing mission Create purposeful augmented value Connect value propositions in the dynamic context of customers Capture collectively augmented value Collaborate smart agile value delivery

New generation marketing

The rise of digital technology has transformed the way businesses market themselves to their target audiences. Gone are the days of traditional marketing techniques, such as print advertisements and cold calls. In their place, a new generation of marketing strategies has emerged that are designed to engage customers in a more personalized and interactive way. One of the key trends …