12 Habits of Highly Effective Businesses in 2021

The pandemic has impacted many industries and the way we run business. Further it has emphasised the urgency for more profound transformation, to secure business today and long term growth in new ways. In this post I’m refreshing a structure that I had put together before the pandemic, and that supports some of my training sessions and articles, on how to plan for growth in digital uncertain times. It’s pretty generic, systemic, I link to specific tools and deep dive into executions as consultant, interim manager, or project leader. Check my services and business cases to learn more.

4 market-centric habits

Explore new boundaries. Play a better game.

MARKET SCOPE
REDEFINITION
BUSINESS MODEL
REINVENTION
AUGMENTED
CUSTOMER VALUE
CX | DYNAMIC CUSTOMER EXP.

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    Stretch, reinvent market boundaries, own unique territories

    • What business are you actually in ?
    • Reinventing industry boundaries
    • Defining business around customers
    • Targeting highly profitable niches

    Shift to more powerful business models, experiment

    • Moving to the next business model
    • From pipelines to platform business models
    • Data-fuelled business models
    • Models with augmented purpose

    Stretch your value, make it more specific, truly unique

    • Augmented value (utility, emotional, digitally)
    • Customer pain focus
    • Augmented purpose
    • Augmented storytelling

    Organise all your activities around customers’ context

    • Customer journey based activities
    • Contextual dynamic unique experiences
    • Contextual utility or entertainment value
    • Closing the physical-digital gap

4 business-centric habits

Design efficient systems.

AGILE LIQUID
ORGANISATION
MARKETING-SALES
SYSTEM, CX FOCUS
INNOVATION
AS A SYSTEM
DATASETS INTO
BUSINESS ASSETS

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    Redesign your organisation into a
    customer-centric ecosystem

    • Customer-centric liquid organisation
    • Fast testing and learning organisation
    • From HIPPOs to agile experimentalists
    • Operating like a tech platform

    Connect all your touch points, content and activities into a progressive system around customers journeys

    • From selling to ‘non-selling’ system
    • Contextual dynamic customer experience focus
    • Closing sales and marketing teams into a virtuous loop
    • Always-on experimentations & testing mechanisms

    Connect all your contributors, ideation and testing processes, into an innovation ecosystem

    • Ideation process & platforms
    • Culture and management
    • Inside-outside ecosystems
    • Cross-industry innovation

    Connect and turn all your business data into new business value

    • Connect all you data first
    • Turn into shared dashboards
    • Use for your own business first
    • Next as part of your business model

4 people-centric habits

Activate an agile culture of continuous exploration, design, and testing.

SYSTEMIC THINKING
& VISUAL DESIGN
EXPERIMENTATIONAND FAST TESTING
COPY ADAPT
PASTE HABIT
PLATFORM BASED COLLABORATION

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    Approach business like an
    architect and designer

    • Put mental structures first, then fill in
    • Modularise, iterate progressively
    • A lot less is a lot more, work visually
    • Solve issues like a designer would do

    Embrace collective habits of
    business experimentalists

    • Formalise experimentations
    • Run ongoing testing mechanisms
    • Share learnings, iterate or stop fast
    • Celebrate fails as much as wins

    Someone, somewhere else, has a better
    answer to what you’re trying to do

    • Get inspiration from other industries, spaces
    • Adapt & paste to your own business
    • Combine and create into new stuff
    • Read read read, build your efficient info system

    Leverage cloud platforms to
    work and innovate better

    • Best-of-breed collaborative tools
    • Think your collective work as platforms
    • Keep in same place, iterate upon continuously
    • Constantly improve your collaborative system