Since 2010 I’ve tested and assembled lots of marketing-sales apps, that I’ve used and implemented in professional contexts. They cover a broad scope of all that is needed today to develop and nurture a business: agile project, CRM, automation, web and content design, social media interactions, SEO and campaigns, testing and analytics, dashboards, intelligence.

For 12 years I’ve been busy with web design. At 1&1 Internet AG, a key job as global marketing leader was to maximise the efficiency of 5 large US/EU ecommerce websites. Further, I’ve led the dev or co-designed sites for SMEs + corp. As an independent I’ve built websites with WordPress in deep details.

For a leading mass retailer, I’ve designed and implemented realtime dashboards with the power of Tableau, leveraging big data from a diversity of containers into decision-making assets. I’ve designed in such a way that CxOs and managers can deep dive into any data to understand the underlying facts, with a diversity of visualisations.

With extensive experience as marketing leader (multinationals/SMEs) and with continuous research, I've developed a set of 30+ marketing canvases organised in collaborative spaces. With my guidance, teams meet and co-design, iterate, their marketing strategies into relevant activities. It can be turned into a consistent marketing-sales platform with relevant activation tools.

I’ve co-led the fast development of a digital venture inside a traditional corporation, with agile and design thinking methods, iterating within a year IoT/web/mobile solutions, digital channels (website, helpdesk, shared media) and new processes, with a show case at the International Motor Show in Frankfurt.

Since 2017 I’ve focused on bringing brainstorming sessions to new levels via connected visual design platforms and virtual project rooms. With 60+ interactive frameworks that I’ve developed to cover most usual challenges (strategy, market focus, UX, value prop, pricing models, marketing etc), I bring a holistic solution to accelerate projects on a remote basis from any device.

With lots of practice and research, I've developed a 5-day training programme on digital transformation for AMA-MCE Management Centre Europe

Based on lots of practice and research, I've crafted this framework and developed associated tools, to help clarify digital transformation and to support companies in their journey.

I started blogging in 2008, at that time with the Typepad platform. Since then, I’ve further developed my skills in crafting online channels with a large toolbox. My latest development in progress is a channel focusing on marketing, digital transformation, design thinking and connected collaboration.

For FleetPulse, a venture by Bridgestone EMEA, I’ve developed the entire online assistance and the internal back-end to assist prospects and customers, with user experience, business efficiency and lean resources in mind. From business analysis, to platform selection (FreshDesk), to technical implementation and customisation, to web and content design.

For my own business and customers, I’ve built an advanced elearning platform. It combines learning modules with multimedia content and interactive visual design canvases, to put learnings into individual or collaborative design practice… explore, design, activate. Other functionalities include virtual meetings and events, gamification, and certifications.