HOW DO YOU ADAPT

Your Offering & Marketing

TO FLY IN A FAST WORLD OF DIGITAL AND AI?

I provide consulting and guidance to SMEs and large companies in Europe on a flexible basis. Additionally, I assist with the design and implementation of transformative projects. My expertise, methods, and tools are key in driving superior business results, and enhancing digital/AI and marketing skills. I work either in English, French, or German, both remotely and on-site, essentially from the Brussels, Paris, Cologne areas, and surrounding locations.

ADAPT & FLY

Business Services

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INTERNATIONAL CONSULTING

Portfolio, Marketing, Adaptation

DISCUSS YOUR CHALLENGE

I help address challenges and elaborate strategies
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    in five domains : activating transformative projects, designing superior customer value, attracting audiences, propelling revenue, and transforming marketing practices. I bring extensive international experience, proven methods, and digital/AI tools for challenging and reinventing any business.

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LEADER/TEAM GUIDANCE

Workshops, Training, Coaching

A.D.A.P.T. AND FLY

With the  A.D.A.P.T. & FLY ™ frameworks & tools
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    I provide guidance in interactive learning and think-design sessions. My guiding tools leverage digital platforms like Miro and Generative AI. They are built on three decades of experience as an executive, consultant, coach, and trainer. 

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TRANSFORMATIVE PROJECT

Project Design and Drive

DISCUSS YOUR PROJECT

I assist in the design and drive of international projects
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    transformation and marketing projects for agile execution, aimed at maximizing results while mitigating risks. My contributions draw on three decades of experience with companies like Samsung, Sony, 1&1 Internet, Agfa, Bridgestone, and tech SMEs, complemented by continuous education.

ABOUT

Frédéric Martin

A former executive from global leaders like Samsung, Sony, or 1&1 Internet AG, Frédéric brings extensive experience in international product, brand, marketing management, business strategy, and general management. He has led international teams in Germany and France, managing business lines and driving growth at a local and global scale. Transitioning to an independent consultant in 2012, he's offered expertise to many companies, focusing on business strategies, marketing, international development and transformation. An ESCP Business School alumni, Frédéric is committed to continuous education, he holds certifications from MIT, Cambridge, Columbia, and Kellogg Business School in digital business strategies, advanced marketing, and design thinking. To bring even more impact, Frédéric collaborates with like-minded consultants in Europe. Together, they uphold high standards of achievement, develop innovative strategies, co-lead inspiring workshops, live sessions, or transformative projects. The A.D.A.P.T. & FLY System ™ is a culmination of Frédéric's vast experience as an executive, consultant, coach, trainer.

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FULL CV HERE
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DEDICATED TO YOUR SUCCESS

Examples of Works

CORPORATES

Frédéric has worked as product, marketing, business leader, and consultant at global leaders like Samsung, Sony, 1&1 Internet AG, Thomson, Agfa HealthCare, and Bridgestone. Notably, during his tenure at Samsung Germany, he was instrumental in elevating the TV brand from 5th to 1st position within a span of three years.
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    As the TV business owner, he was responsible for product lines, marketing, sales, and P&L, successfully boosting annual revenue from €170 million to €500 million. His strategic program, which was instrumental in achieving these results, garnered recognition as a best practice at Samsung's headquarters in Seoul.

STARTUPS

Frédéric has worked as an advisor and interim manager, helping grow digital startups within big companies like Agfa HealthCare or Bridgestone (digital mobility), with a focus on EU/US markets. He has also been mentoring new business owners since 2012, helping them expand in Europe with a focus on business strategy and marketing plans. continue +
    He has a special focus on Western Europe, with deep insights and extended networks in France, Germany, and the Benelux. He also helps with the adoption of more digital/AI applied to marketing and sales operations.

    TECH SMES

    Frédéric has held pivotal roles as a marketing director and business advisor, fostering the growth of European tech SMEs across France, Germany, Europe, and the US. His portfolio includes companies like 1&1 United Internet, EVS, Ordiges, and various startups. At 1&1 United Internet, based in Karlsruhe, Germany, he led marketing teams continue +
      operating across Europe and the US. In his tenure at EVS, he spearheaded international development, concentrating on pioneering new technologies for the European and US markets.

    CONSULTING

    Since 2012, Frédéric has been an independent consultant, tackling marketing and business challenges for a diverse range of organisations, from small firms to large corporations. His expertise has benefited entities such as Agfa Healthcare, Bridgestone, and consultancies like Deloitte and One Man Support, as well as European SMEs,
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      startups, and public sector organizations. Additionally, he has innovated various methods and tools focused on marketing and international business development. The A.D.A.P.T. & FLY System™ represents a comprehensive compilation of all the methods he's developed over the years.

    WORKSHOPS

    Since 2013, Frédéric has been conducting strategy workshops for small and mid-sized businesses across Europe and the Middle East, spanning a variety of industries including software, e-commerce, healthcare IT, digital mobility, industrial, mining, and the public sector. These workshops utilise the dynamic tools and methodologies
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      of the ADAPT & FLY System™, incorporating thought-leading frameworks and interactive canvases through the Miro platform. Recently, he has integrated AI into these sessions, pushing the boundaries of ideas and enhancing the outcomes of the workshops to unprecedented levels.

    TRAINING

    Since 2020, Frédéric has served as a senior associate with Management Centre Europe, a premier boutique in the EMEAR region for learning and development programs. He has spearheaded the Business Transformation and Digital Strategies program. Additionally, he has crafted other stimulating training initiatives, such as
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      "Digital 4International" for the Wallonia Region and "AI4innovation" in collaboration with Prof. Bryan Cassady (details available at AI4innovation.com). Recently, he has been focusing on the development of the ADAPT&FLY Program, now also accessible online via a dedicated platform.

    LET'S DISCUSS

    How I Will Benefit Your Business

    When you look for support you often need to choose between global experience and domain expertise. I can offer you both.
    But, as important, I can offer advanced methods & tools that can be adapted to your company.

    ➊ Broad Global Experience

    International Management & Consulting ▾
      no details for now
      Corporates, SMEs, and Startups ▾
        no details for now
        B2B Tech, Software & Services ▾
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          Consumer Electronics ▾
            I led product management, marketing, and sales (focusing on TV & Displays, with P&L responsibility) for three industry leaders in Germany and France: Samsung, Sony, and TCL (previously known as Thomson Multimedia). 
            EU and US Markets ▾
              no details for now
              Germany, France and Benelux Insider ▾
                no details for now

                ➋ Deep Domain Expertise

                Business and Digital Strategies ▾
                  no details for now
                  Global Marketing Management ▾
                    no details for now
                    Digital Business Management ▾
                      no details for now
                      Web and Content Design ▾
                        With over a decade of experience, I am a web and content design expert. Every piece of content showcased here is a product of my creative vision and expertise. Additionally, I have crafted websites, landing pages, articles, and books for a diverse clientele. My proficiency extends to a detailed mastery of various tools, including WordPress, Click Funnels, Canva, and more.
                        Product/Business Lines Mgt ▾
                          For twelve years, I served as a business lines leader in France and Germany, overseeing portfolios in consumer electronics and web services. These portfolios consistently generated annual revenues in the hundreds of millions of euros.
                          Program Management ▾
                            no details for now

                            ➌ Proven Methods & Tools

                            ADAPT & FLY System ™ (proprietary) ▾
                              The ADAPT & FLY System™ is a methodology encompassing a comprehensive suite of tools designed to facilitate business adaptation and growth in the rapidly evolving digital and AI landscape. This system integrates a variety of elements, including dynamic frameworks, interactive canvases, advanced digital platforms, and AI tools. Central to this methodology is the ADAPT acronym, representing a five-phase process: Activate, Design, Attract, Propel, Teamup. This versatile system is tailored to enhance the effectiveness of workshops, training sessions, and sprint designs, ensuring that businesses are well-equipped to navigate and thrive in an era of constant change.
                              Broad Digital Toolbox (since 2008) ▾
                                I've used and implemented lots of tools in these categories: Strategy Design, Agile Project Management, CRM, Customer HelpDesk, Web and Content Design, SEO, Marketing Campaigns, Marketing Automation, Automated Funnels, Social Media Interactions, Ecommerce, Analytics, Testing, Business Intelligence, Generative AI, GDPR Compliance,... The tools I've worked intensively with include (random): ChatGPT, Miro, Canva, Zoho CRM, WordPress, ClickFunnels, LinkedHelper, SEMRush, Tableau, Microsoft and Google Suites, FreshDesk, Hootsuite, Google Analytics, Trello, Jira, and a lot more
                                Design Thinking (MIT Certification) ▾
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                                  Blue Ocean Strategy (Practitioner) ▾
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                                    Gen AI for Strategy and Marketing ▾
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                                      Gen AI for Creativity ▾
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                                        BOOK TIME OR

                                        Contact Me

                                         


                                        UPCOMING EVENTS

                                        See you there!

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                                        OCT
                                        NOV
                                        DEC
                                        MALTA
                                        SPAIN
                                        UK

                                        Let’s Meet @ Digital First, Brussels

                                        digitalfirst.be | fredericmartin.eu/#discuss

                                        Let’s Meet @ BPI France BIG, Paris

                                        big.bpifrance.fr | fredericmartin.eu/#discuss

                                        Let’s Meet @ IFA, Berlin

                                        ifa-berlin.com | fredericmartin.eu/#discuss

                                        Let’s Meet @ Dmexco / DigitalX, Cologne

                                        dmexco.com | fredericmartin.eu/#discuss

                                        Let’s Meet @ Santexpo, Paris

                                        santexpo.com | fredericmartin.eu/#discuss

                                        Let’s Meet @ Viva Technology, Paris

                                        vivatech.com | fredericmartin.eu/#discuss

                                        Let’s Meet @ Hannover Messe

                                        hannovermesse.de | fredericmartin.eu/#discuss

                                        EDHEC Innovation Day, Paris : AI-Powered Innovation and Pitching

                                        join us at https://leanstartupxp.com/

                                        Smart AI Prompting for Better Products & Marketing, with the I/O S.P.I.C.E. Patterns

                                        join a free session at www.adaptandfly.com/event4

                                        Gen AI for Product & Marketing Teams, with the Team S.P.I.C.E. Booster

                                        join a free session at www.adaptandfly.com/event3

                                        Pitch Anything to Anyone Better and Faster with AI, with the P.I.T.C.H. Model & AI Tools

                                        join a free session at www.adaptandfly.com/event2

                                        Portfolio & Marketing Strategies assisted by Gen AI, with the A.D.A.P.T. & FLY System ™

                                        join a free session at www.adaptandfly.com/event1

                                        A.D.A.P.T. & FLY

                                        Articles

                                        ALL
                                        general
                                        Activate
                                        Design
                                        Attract
                                        Propel
                                        Transform
                                        Fly with AI
                                        facts

                                        INVITE ME AS A SPEAKER

                                        Business in Times of Digital & AI

                                        Frédéric is an international speaker trained by international top speaker Andy Harrington and his team (Elite Program). He delivers keynotes in English or French on topics that revolve around business transformation, international marketing, digital strategies, and AI for business.