CASE : ORDIGES (SME) | SOFTWARE
Accelerate sales and new product launches.
Ordiges develops and commercializes software for procurement in Western Europe. Sales were not up to the level of expectation while a lot had been invested in developing innovative product lines.
Their CEO asked me to put into place new marketing approaches in order to accelerate the penetration of new products in the market and increase revenues significantly.
Raise the brand appeal and websites conversion, build a push-pull marketing engine.
Before activating marketing activities, a priority was to craft the brand and lines mission and identity, architect into a solid consistent face to the market. A next iteration was about reshaping websites with less complexity, crisp stories, consistency, and efficient conversion funnels. We iterated and tested fast with A/B scenarios. Having that solid basis, it was time to multiply collaterals for sales and marketing activities, we put into place an outbound-inbound marketing machine revolving around webinars to warm up new leads and attribute to sales teams for them to convert.
Building an in-/outbound engine with articulated funnels and marketing-sales closed loop, revolving around webinars and nurtured with whitepapers, video and social media posting.