4C matrix in details

The 4C matrix in a nutshell a 360° approach to digital transformation: create, connect, collaborate, capture more value2021 © Frédéric Martin Digital transformation is about business, is about people. It starts with people collaborating on ambitious schemes, with the obsession of customer in mind. In my model I reflect this by putting on the horizontal axis the collective experience (Cox), …

Digital transformation with the 4C matrix

Digital transformation has become a major challenge in almost all industries and is now central to most businesses who need to react, who want to anticipate the future, or respond to the accelerating pace of change. Despite the massive communication around it, especially since the pandemic, there is still lots of misunderstanding leading to misalignments inside companies. For some it’s …

12 habits of highly effective businesses

4 business habits Explore new boundaries. Play a better game. 4 organisational habits Design efficient systems. 4 cultural habits Activate an agile culture of continuous exploration, design, and testing.

22 activities for a better business in 2022

The sanitary crisis has hit hard many businesses. Getting back to normal or building growth consistently in today’s times takes the fine orchestration of complex efforts in a broad scope of domains. This article is a tentative in articulating holistic views into details, with a focus on marketing/sales, digital strategies, and business growth tactics. Based on own experience across a …

Modern marketing? Watch the sushi cook!

At Sony Germany we were using the metaphor of the Japanese restaurant to picture the ideal work relationship between marketing and sales teams. From there I started realising the Japanese restaurant, cook, and sushis offer lots of interesting analogies to articulate modern business concepts in easy words that anyone would understand. I’ve used such analogies a lot when addressing international …

Design Thinking Double Diamond

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem …

Service Value Proposition

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem …