Design solid value is more important than ever to succeed in complex business worlds. The way value should be designed has significantly changed : not so much anymore about coming up with a product but more about solving pains and derive into fast prototypes before scaling into products. Another key point is focus on less for more impact. With long product management experience & new practices, I bring clarity, examples and guidance to design solid value propositions.

While branding is there to encapsulate the overall value of companies, it's still not sufficiently tuned and lived across many companies. Further, the way brands should behave has changed dramatically in a world where users are the boss, not the brands. With solid marketing experience and academics, I bring clarity in how to architect a brand and get it embraced by collaborators, and how to interact in new ways with audiences in digital times.

Winning companies like Apple, Virgin, Toyota and others, innovate continuously with their culture of design thinking. They integrate the needs of people, possibilities of technology and requirements for business success and blend the perspectives of marketing, design and engineering into a systematic approach to delivering innovation. Based on MIT learnings (Design thinking for innovative products and services) and own experience, I bring clarity and guidance in product and marketing areas.

Using new digital ways helps enjoy more results and less pains in our daily life, as individuals or groups. With two decades in using a wide range of new generation tools and systems, I guide into a broad range across various areas of self productivity and team collaboration. Topics include: read & learn better, organise, do, plan, activate, brainstorm, design, picture, write, interact, go online, market yourself or products.