I support SMEs & large businesses throughout Europe, offering my services in English, French, and German. Operating both remotely and on-site, I primarily work from the Brussels, Paris, and Cologne areas. My expertise, coupled with the innovative A.D.A.P.T. & FLY tools, enhances digital, AI, and marketing capabilities, driving superior outcomes for your business.
Explore my Services & Advanced Tools

A.D.A.P.T. AND FLY

Business Services

Image

CONSULTING & FLEXIBLE CMO

Portfolio, Marketing, Dev, Change

DISCUSS YOUR CHALLENGE

I help address challenges and craft strategies +


    in five domains : activating transformative projects, designing superior customer value, attracting audiences, propelling revenue, and transforming marketing practices. I bring extensive international experience, proven methods, and digital/AI tools for challenging and reinventing any business.

Image

LEADER/TEAM GUIDANCE

Workshops, Training, Coaching

A.D.A.P.T. AND FLY
With the A.D.A.P.T. & FLY Tools described below
Image

TRANSFORMATIVE PROJECT

Project Design and Rollout

DISCUSS YOUR PROJECT

I effectively support your international projects +

    transformation and marketing projects for agile execution, aimed at maximizing results while mitigating risks. My contributions draw on three decades of experience with companies like Samsung, Sony, 1&1 Internet, Agfa, Bridgestone, and tech SMEs, complemented by continuous education.

A.D.A.P.T. AND FLY

With Digital & AI

I've distilled proven models and decades of executive and consulting experience into a comprehensive suite of 24 frameworks and 100+ models, boosted by Miro and Generative AI. This suite helps product, marketing, and business leaders strategize, design, and innovate. I conduct workshops, training, or coaching sessions, and guide teams to activate a transformative project, design desirable value, attract their core audience, propel revenue with effective systems, and team up smartly with AI.

Image

A.ctivate

transformative project

DETAILS +

    While transformation is crucial for sustaining a core business, most projects fail. Startup initiatives also face a high failure rate. There are several well-known reasons for this. To address these critical issues and enhance their success, my clients utilise the Business S.C.E.N.E. Setter® suite of models powered by Miro, and challenged by GenAI like ChatGPT. With this, my clients can enjoy streamlined project execution, reduced failure rates, and improved ROI through strategic alignment and proactive change management.


    discuss this in detail

Image
Image

D.esign

desirable value

DETAILS +

    Most businesses I meet find it challenging to develop value propositions that effectively meet customer expectations and stand out in a crowded market. To address these points and augment value for their end customers, my clients utilise the Value B.E.S.T. Builder® suite of models powered by Miro, and challenged by GenAI like ChatGPT. With this, my clients are able to craft targeted, impactful branded value propositions that clearly differentiate them from competitors, fostering stronger customer loyalty and market penetration.


    discuss this in detail

Image

A.ttract

core audience

DETAILS +

    Most businesses I meet face difficulties in effectively reaching and engaging their core audience, resulting in inefficient use of marketing budgets and low conversion rates. To address these points and interact better with their core audience, my clients utilise the Audience A.P.P.E.A.L. Activator® suite of models powered by Miro, and challenged by GenAI like ChatGPT. With this, my clients can enhance their marketing effectiveness, achieving higher engagement and better ROI on marketing investments through refined audience targeting and messaging.


    discuss this in detail

Image

P.ropel

effective systems

DETAILS +

    Most business I meet typically experience stagnant sales and ineffective marketing-sales strategies, which hinder growth and lead to poor conversion rates and revenue generation. To address these points and augment their revenue, my clients utilise the Profit P.A.C.E. Maker® suite of models powered by Miro, and challenged by GenAI like ChatGPT. With this, my clients can accelerate their revenue growth through optimised marketing-sales strategies, processes, platforms, and economic models that boost conversion rates and streamline the customer acquisition journey.


    discuss this in detail

Image

T.eamup

together with AI

DETAILS +

    Business teams often suffer from low productivity and creative limitations, compounded by challenges in integrating new technologies like AI effectively into their workflows. To enhance their team productivity, and their creativity with the assistance of AI, my clients utilise the Team S.P.I.C.E. Booster® suite of models, prompt engineering techniques, and digital/AI tools. It enables them to significantly boost team productivity and creativity by leveraging Generative AI and prompt engineering techniques, facilitating innovative solutions and efficient cross-functional collaboration.


    discuss this in detail

ABOUT

Frédéric Martin

As a former executive from global businesses like Samsung, Sony, or 1&1 Internet AG, I bring extensive experience in international product, brand, marketing management, business strategy, and general management. I led international teams within Germany and France, managing business lines and driving growth at a local and global scale. Transitioning to an independent consultant in 2012, I've offered expertise to many businesses, focusing on strategy, marketing, international development, and transformation. As an ESCP Business School alumni I'm committed to high standards of continuous education.... +continue

    I hold certifications from MIT, Cambridge, Columbia, Kellogg Business School, and Vanderbilt, in digital business strategies, transformation, advanced marketing, design thinking, and GenAI/LLM prompt engineering. To bring even more impact, I collaborate with like-minded consultants in Europe. Together, we uphold high standards of achievement, develop innovative strategies, co-lead inspiring workshops, live sessions, or projects. The A.D.A.P.T. & FLY System ™ is a culmination of my experience as an executive, consultant, coach, trainer.

Image
FULL CV HERE
Image

DEDICATED TO YOUR SUCCESS

Examples of Works

CORPORATES

I've worked as product, marketing, business leader, and consultant at global companies like Samsung, Sony, 1&1 Internet AG, Thomson, Agfa HealthCare, and Bridgestone. Notably, during my tenure at Samsung Germany, I was instrumental in elevating the TV brand from 5th to 1st position within a span of three years. +continue

    As the TV business owner, I was responsible for product lines, marketing, sales, and P&L, successfully boosting annual revenue from €170 million to €500 million. My strategic program, which was instrumental in achieving these results, garnered recognition as a best practice at Samsung's headquarters in Seoul.

STARTUPS

I've worked as an advisor and interim manager, helping grow digital startups within big companies like Agfa HealthCare or Bridgestone (digital mobility), with a focus on EU/US markets. I've also been mentoring new business owners since 2012, helping them expand in Europe with a focus on business strategy and marketing plans. +continue

    I have a special focus on Western Europe, with deep insights and extended networks in France, Germany, and the Benelux. I also help with the adoption of more digital/AI applied to marketing and sales operations.

TECH SMES

I've held pivotal roles as a marketing director and business advisor, fostering the growth of European tech SMEs across France, Germany, Europe, and the US. I've worked for SMEs like 1&1 United Internet, EVS, Ordiges, and multiple startups. At 1&1 United Internet in Karlsruhe (Germany), I led marketing teams...+continue

    operating across Europe and the US. In my tenure at EVS, I spearheaded international development, concentrating on pioneering new technologies for the European and US markets.

CONSULTING

Since 2012, I've been an independent consultant, tackling marketing and business challenges for a diverse range of organisations, from small firms to large corporations. My expertise has benefited entities such as Agfa Healthcare, Bridgestone, and consultancies like Deloitte and One Man Support, as well as European SMEs,... +continue

    startups, and public sector organizations. Additionally, I've innovated various methods and tools focused on marketing and international business development. The A.D.A.P.T. & FLY System™ represents a comprehensive compilation of all the methods I've been developing over the years.

WORKSHOPS

Since 2013, I've conducted strategy workshops for small and mid-sized businesses across Europe and the Middle East, spanning a variety of industries including software, e-commerce, healthcare IT, digital mobility, industrial, mining, and the public sector. These workshops utilise the dynamic tools and methodologies... +continue

    of the ADAPT & FLY System™, incorporating thought-leading frameworks and interactive canvases through the Miro platform. Recently, I've integrated AI into these sessions, pushing the boundaries of ideas and enhancing the outcomes of the workshops to unprecedented levels.

TRAINING

Since 2020, I've served as a senior associate with Management Centre Europe, a premier boutique in the EMEAR region for learning and development programs. I've spearheaded the Business Transformation and Digital Strategies program. Additionally, I've crafted other stimulating training initiatives, such as... +continue

    "Digital 4International" for the Wallonia Region and "AI4innovation" in collaboration with Prof. Bryan Cassady (details available at AI4innovation.com). Recently, I've been focusing on the development of the ADAPT&FLY Program.

LET'S DISCUSS

How I Will Benefit Your Business

When you look for support you often need to choose between global experience and domain expertise. I can offer you both. But, as important, I can offer advanced methods & tools that can be adapted to any business.

➊ Broad Global Experience

International Management & Consulting ▾
    upcoming details
    Corporates, SMEs, and Startups ▾
      upcoming details
      B2B Tech, Software & Services ▾
        upcoming details
        Consumer Electronics ▾
          I led product management, marketing, and sales (focusing on TV & Displays, with P&L responsibility) for three industry leaders in Germany and France: Samsung, Sony, and TCL (previously known as Thomson Multimedia). 
          EU and US Markets ▾
            upcoming details
            Germany, France and Benelux Insider ▾
              upcoming details

              ➋ Deep Domain Expertise

              Business and Digital Strategies ▾
                upcoming details
                Global Marketing Management ▾
                  upcoming details
                  Product/Business Lines Mgt ▾
                    For twelve years, I served as a business lines leader in France and Germany, overseeing portfolios in consumer electronics and web services. These portfolios consistently generated annual revenues in the hundreds of millions of euros.
                    Digital Business Management ▾
                      upcoming details
                      Web and Content Design ▾
                        With over a decade of experience, I am a web and content design expert. Every piece of content showcased here is a product of my creative vision and expertise. Additionally, I have crafted websites, landing pages, articles, and books for a diverse clientele. My proficiency extends to a detailed mastery of various tools, including WordPress, Click Funnels, Canva, and more.
                        Program Management ▾
                          upcoming details

                          ➌ Proven Methods & Tools

                          ADAPT & FLY System ™ (proprietary) ▾
                            The ADAPT & FLY System™ is a methodology encompassing a comprehensive suite of tools designed to facilitate business adaptation and growth in the rapidly evolving digital and AI landscape. This system integrates a variety of elements, including dynamic frameworks, interactive canvases, advanced digital platforms, and AI tools. Central to this methodology is the ADAPT acronym, representing a five-phase process: Activate, Design, Attract, Propel, Teamup. This versatile system is tailored to enhance the effectiveness of workshops, training sessions, and sprint designs, ensuring that businesses are well-equipped to navigate and thrive in an era of constant change.
                            Broad Digital Toolbox (since 2008) ▾
                              I've used and implemented lots of tools in these categories: Strategy Design, Agile Project Management, CRM, Customer HelpDesk, Web and Content Design, SEO, Marketing Campaigns, Marketing Automation, Automated Funnels, Social Media Interactions, Ecommerce, Analytics, Testing, Business Intelligence, Generative AI, GDPR Compliance,... The tools I've worked intensively with include (random): ChatGPT, Miro, Canva, Zoho CRM, WordPress, ClickFunnels, LinkedHelper, SEMRush, Tableau, Microsoft and Google Suites, FreshDesk, Hootsuite, Google Analytics, Trello, Jira, and a lot more
                              Design Thinking (MIT Certification) ▾
                                I hold a certification from MIT in Design Thinking for product and service innovation.
                                Blue Ocean Strategy (Practitioner) ▾
                                  I've been a practitioner of Blue Ocean for a decade, as a business consultant.
                                  Gen AI for Strategy and Marketing ▾
                                    I've been an early and heavy user of generative AI. I've designed and run training sessions on how to apply GenAI for being more productive and creative in marketing and business, strategy and operations, and communication. I hold a certification in Prompt Engineering from Vanderbilt University.
                                    Gen AI for Creativity & Innovation▾
                                      I've been an early and heavy user of generative AI. I've designed and run training sessions on how to apply GenAI for being more productive and creative in marketing and business, strategy and operations, and communication. I hold a certification in Prompt Engineering from Vanderbilt University.

                                      BOOK TIME OR

                                      Contact Me

                                       


                                      UPCOMING EVENTS

                                      See you there!

                                      ALL
                                      ONLINE
                                      PARIS
                                      BRUSSELS
                                      GERMANY
                                      MAR
                                      APR
                                      MAY
                                      JUN
                                      JUL
                                      AUG
                                      SEP
                                      OCT
                                      NOV
                                      DEC
                                      MALTA
                                      SPAIN
                                      UK

                                      Let’s Meet @ Digital First, Brussels

                                      digitalfirst.be | fredericmartin.eu/#discuss

                                      Let’s Meet @ BPI France BIG, Paris

                                      big.bpifrance.fr | fredericmartin.eu/#discuss

                                      Let’s Meet @ IFA, Berlin

                                      ifa-berlin.com | fredericmartin.eu/#discuss

                                      Let’s Meet @ Dmexco / DigitalX, Cologne

                                      dmexco.com | fredericmartin.eu/#discuss

                                      Let’s Meet @ Santexpo, Paris

                                      santexpo.com | fredericmartin.eu/#discuss

                                      Let’s Meet @ Viva Technology, Paris

                                      vivatech.com | fredericmartin.eu/#discuss

                                      Let’s Meet @ Hannover Messe

                                      hannovermesse.de | fredericmartin.eu/#discuss

                                      EDHEC Innovation Day, Paris : AI-Powered Innovation and Pitching

                                      join us at https://leanstartupxp.com/

                                      Gen AI for Product & Marketing Teams, with the Team S.P.I.C.E. Booster

                                      join a free session at www.adaptandfly.com/event3

                                      Pitch Anything to Anyone Better and Faster with AI, with the P.I.T.C.H. Model & AI Tools

                                      join a free session at www.adaptandfly.com/event2

                                      Portfolio & Marketing Strategies assisted by Gen AI, with the A.D.A.P.T. & FLY System ™

                                      join a free session at www.adaptandfly.com/event1

                                      A.D.A.P.T. AND FLY

                                      Articles

                                      ALL
                                      general
                                      Activate
                                      Design
                                      Attract
                                      Propel
                                      Transform
                                      Fly with AI
                                      facts

                                      INVITE ME AS A SPEAKER

                                      International Business in Times of Digital & AI

                                      Frédéric is an international speaker, having trained under the renowned Andy Harrington as part of his Elite Program. He delivers keynotes in English or French, focusing on topics such as business transformation, international marketing, digital strategies, and the application of AI in business contexts.