The 4C-ADAPT Flywheel ™ – value design & agile marketing into progressive impact

Agile marketing is the modern and flexible approach to marketing. It emphasises rapid experimentation, continuous learning, and iteration. Agile marketing provides numerous benefits for businesses, summarised below. Four domains should be explored: how to create and test superior value (outstanding, customer-relevant, innovative), how to connect with relevant audiences (in their dynamic context), how to capture more business (incrementally), and how to continuously change (responding to ever-changing market needs). To help I’ve created this holistic framework, detailed below.