Shifting from products to services, from services to products

offer more value to customers: services can often be tailored to meet the specific needs of a customer, which can be more appealing than a one-size-fits-all product. increase customer loyalty: services often involve ongoing interactions with customers, which can help build stronger relationships and increase loyalty. diversify revenue streams: a service-based business can often generate multiple streams of revenue through …

Product innovation or customer-relevant value ? Design thinking !

The design thinking process typically involves five stages: Empathise: This stage involves understanding the needs, preferences, and behaviors of users through research and observation. This might involve conducting user interviews, usability testing, or other forms of customer research. Define: This stage involves defining the problem or opportunity that needs to be addressed. This might involve identifying pain points or unmet …