The speed of change in marketing is huge and many companies are not up to the game to perform in the digital economy. Updates are necessary to adjust the status quo and to gain insights in latest trends. That's where I jump in and help, as a veteran in all facets of marketing and customer experience (CX)

More than innovative products, innovative business models become essential nowadays : new successful companies are often those that bring platform, ecosystem, data centric and other innovative models. Based on solid experience with innovative companies across multiple industries, and based on new academics like MIT Platform Business Model Design, I bring models, cases and insights to help companies shift their existing model and explore new ones.

Agile business growth is very much about exploring new potentials, testing and validating assumptions in new quick ways and cycles, before making major investment decisions. Too few companies are ready for the new game to survive and grow in VUCA times. With experience & solid academics, I bring clarity and insights on how to develop an agile marketing & sales culture and on how to make things happen.

Digital transformation is a must to survive and prosper in the digital economy. The subject is everywhere and high on CEOs' agenda. A strong adoption by all managers and their teams is necessary to make it happen. I bring clarity in six domains of transformation: customer centricity, new marketing, new business models, new work style, agile innovation, datasets into business assets.

Design solid value is more important than ever to succeed in complex business worlds. The way value should be designed has significantly changed : not so much anymore about coming up with a product but more about solving pains and derive into fast prototypes before scaling into products. Another key point is focus on less for more impact. With long product management experience & new practices, I bring clarity, examples and guidance to design solid value propositions.

While branding is there to encapsulate the overall value of companies, it's still not sufficiently tuned and lived across many companies. Further, the way brands should behave has changed dramatically in a world where users are the boss, not the brands. With solid marketing experience and academics, I bring clarity in how to architect a brand and get it embraced by collaborators, and how to interact in new ways with audiences in digital times.

Winning companies like Apple, Virgin, Toyota and others, innovate continuously with their culture of design thinking. They integrate the needs of people, possibilities of technology and requirements for business success and blend the perspectives of marketing, design and engineering into a systematic approach to delivering innovation. Based on MIT learnings (Design thinking for innovative products and services) and own experience, I bring clarity and guidance in product and marketing areas.

Using new digital ways helps enjoy more results and less pains in our daily life, as individuals or groups. With two decades in using a wide range of new generation tools and systems, I guide into a broad range across various areas of self productivity and team collaboration. Topics include: read & learn better, organise, do, plan, activate, brainstorm, design, picture, write, interact, go online, market yourself or products.