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Hi, I'm your coach / trainer for digital
strategies, marketing, transformation

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I guide business leaders and managers in developing their digital practices & culture

Sharing knowledge and new concepts with passion and experience, supporting with interactive visual materials and digital platforms


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24 years of International
Business Experience

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Overall Management of
Business Lines & Marketing

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Business Development
and Digital Strategies

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Business Transformation
and Digital Projects

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Multilingual
EN FR DE

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ESCP Business School, MIT + Columbia (Innovation & Digital) ...

Case study : Management Centre Europe (MCE) *
Business Transformation & Digital Strategies


I've designed and lead this programme for managers, it focuses on digital strategies, marketing/CX, transformation

* MCE is a leading provider of international management development services in the EMEA region

check the full programme on MCE's page

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My key subjects


Marketing & CX

The speed of change in marketing is huge and many companies are not up to the game to perform in the digital economy. Updates are necessary to adjust the status quo and to gain insights in latest trends. That's where I jump in and help, as a veteran in all facets of marketing and customer experience (CX)

let's discuss

Business Models

More than innovative products, innovative business models become essential nowadays : new successful companies are often those that bring platform, ecosystem, data centric and other innovative models. Based on solid experience with innovative companies across multiple industries, and based on new academics like MIT Platform Business Model Design, I bring models, cases and insights to help companies shift their existing model and explore new ones.

let's discuss

Business Growth

Agile business growth is very much about exploring new potentials, testing and validating assumptions in new quick ways and cycles, before making major investment decisions. Too few companies are ready for the new game to survive and grow in VUCA times. With experience & solid academics, I bring clarity and insights on how to develop an agile marketing & sales culture and on how to make things happen.

let's discuss

Transformation

Digital transformation is a must to survive and prosper in the digital economy. The subject is everywhere and high on CEOs' agenda. A strong adoption by all managers and their teams is necessary to make it happen. I bring clarity in six domains of transformation: customer centricity, new marketing, new business models, new work style, agile innovation, datasets into business assets.

let's discuss

Value Design

Design solid value is more important than ever to succeed in complex business worlds. The way value should be designed has significantly changed : not so much anymore about coming up with a product but more about solving pains and derive into fast prototypes before scaling into products. Another key point is focus on less for more impact. With long product management experience & new practices, I bring clarity, examples and guidance to design solid value propositions.

let's discuss

Branding

While branding is there to encapsulate the overall value of companies, it's still not sufficiently tuned and lived across many companies. Further, the way brands should behave has changed dramatically in a world where users are the boss, not the brands. With solid marketing experience and academics, I bring clarity in how to architect a brand and get it embraced by collaborators, and how to interact in new ways with audiences in digital times.

let's discuss

Design Thinking

Winning companies like Apple, Virgin, Toyota and others, innovate continuously with their culture of design thinking. They integrate the needs of people, possibilities of technology and requirements for business success and blend the perspectives of marketing, design and engineering into a systematic approach to delivering innovation. Based on MIT learnings (Design thinking for innovative products and services) and own experience, I bring clarity and guidance in product and marketing areas.

let's discuss

Digital Productivity

Using new digital ways helps enjoy more results and less pains in our daily life, as individuals or groups. With two decades in using a wide range of new generation tools and systems, I guide into a broad range across various areas of self productivity and team collaboration. Topics include: read & learn better, organise, do, plan, activate, brainstorm, design, picture, write, interact, go online, market yourself or products.

let's discuss


Supporting with custom materials,
interactive platforms, digital tools

I design visual materials, to inspire and bring complex topics in easy ways for all,
and bring digital interactivity to foster collaboration and brainstorming


Digital Content

Inspiring slides, ebooks, flyers and videos focusing on specific topics


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Programmes

Sessions on transformation, digital strategies, advanced marketing...

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Design Models

Fast growing library of 100+ business design thinking  models


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Digital Platforms

E-learning, connected workshops, web pages, interactive UX


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Assessments

Paper or online to picture is-should gaps into transformational plans


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Introducing a new remote format : business mapping

Blurring the lines between learning, brainstorming, and design

I've developed this new format with a focus on branding, product and customer value,
digital marketing, business modelling, as shown below. It could be used for other topics

explore in more details

Mapping #1
Product Value

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  • πŸ“ Branding & Values

  • πŸ“ Value Proposition

  • πŸ“ Product Portfolio

 

Mapping #2
Customer Focus

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  • πŸ“ Market Focus

  • πŸ“ Customer Persona

  • πŸ“ Personas Journey

 

Mapping #3
Interactive Content

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  • πŸ“ Website/Landing Pages

  • πŸ“ Social Channels

  • πŸ“ Content Roadmap

 

Mapping #4
Digital Marketing

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  • πŸ“ Conversion Funnels

  • πŸ“ Digital Campaigns

  • πŸ“ Tools & Platforms

 

Mapping #5
Revenue Model

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  • πŸ“ Model Exploration

  • πŸ“ Pricing Packages

  • πŸ“ KPIs and Metrics

 

Inspired by extensive experience & continuous learning


24

YEARS OF BUSINESS
DESIGN & DRIVE

10

INDUSTRIES WITH
A DIGITAL FOCUS

13+

COMPANY CASES
EU/USA SCOPE


ESCP BUSINESS SCHOOL
+ ENGINEERING


MIT/COLUMBIA CERTIFICATIONS
IN INNOVATION AND DIGITAL


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Let's talk !