
Hi, I'm your coach / trainer for digital
strategies, marketing, transformation

I guide business leaders and managers in developing their digital practices & culture
Sharing knowledge and new concepts with passion and experience, supporting with interactive visual materials and digital platforms

24 years of International
Business Experience

Overall Management of
Business Lines & Marketing

Business Development
and Digital Strategies

Business Transformation
and Digital Projects

Multilingual
EN FR DE

ESCP Business School, MIT + Columbia (Innovation & Digital) ...
Case study : Management Centre Europe (MCE) *
Business Transformation & Digital Strategies
I've designed and lead this programme for managers, it focuses on digital strategies, marketing/CX, transformation
* MCE is a leading provider of international management development services in the EMEA region




My key subjects

Marketing & CX
The speed of change in marketing is huge and many companies are not up to the game to perform in the digital economy. Updates are necessary to adjust the status quo and to gain insights in latest trends. That's where I jump in and help, as a veteran in all facets of marketing and customer experience (CX)
let's discuss
Business Models
More than innovative products, innovative business models become essential nowadays : new successful companies are often those that bring platform, ecosystem, data centric and other innovative models. Based on solid experience with innovative companies across multiple industries, and based on new academics like MIT Platform Business Model Design, I bring models, cases and insights to help companies shift their existing model and explore new ones.
let's discuss
Business Growth
Agile business growth is very much about exploring new potentials, testing and validating assumptions in new quick ways and cycles, before making major investment decisions. Too few companies are ready for the new game to survive and grow in VUCA times. With experience & solid academics, I bring clarity and insights on how to develop an agile marketing & sales culture and on how to make things happen.
let's discuss
Transformation
Digital transformation is a must to survive and prosper in the digital economy. The subject is everywhere and high on CEOs' agenda. A strong adoption by all managers and their teams is necessary to make it happen. I bring clarity in six domains of transformation: customer centricity, new marketing, new business models, new work style, agile innovation, datasets into business assets.
let's discuss
Value Design
Design solid value is more important than ever to succeed in complex business worlds. The way value should be designed has significantly changed : not so much anymore about coming up with a product but more about solving pains and derive into fast prototypes before scaling into products. Another key point is focus on less for more impact. With long product management experience & new practices, I bring clarity, examples and guidance to design solid value propositions.
let's discuss
Branding
While branding is there to encapsulate the overall value of companies, it's still not sufficiently tuned and lived across many companies. Further, the way brands should behave has changed dramatically in a world where users are the boss, not the brands. With solid marketing experience and academics, I bring clarity in how to architect a brand and get it embraced by collaborators, and how to interact in new ways with audiences in digital times.
let's discuss
Design Thinking
Winning companies like Apple, Virgin, Toyota and others, innovate continuously with their culture of design thinking. They integrate the needs of people, possibilities of technology and requirements for business success and blend the perspectives of marketing, design and engineering into a systematic approach to delivering innovation. Based on MIT learnings (Design thinking for innovative products and services) and own experience, I bring clarity and guidance in product and marketing areas.
let's discuss
Digital Productivity
Using new digital ways helps enjoy more results and less pains in our daily life, as individuals or groups. With two decades in using a wide range of new generation tools and systems, I guide into a broad range across various areas of self productivity and team collaboration. Topics include: read & learn better, organise, do, plan, activate, brainstorm, design, picture, write, interact, go online, market yourself or products.
let's discussSupporting with custom materials,
interactive platforms, digital tools
I design visual materials, to inspire and bring complex topics in easy ways for all,
and bring digital interactivity to foster collaboration and brainstorming
Digital Content
Inspiring slides, ebooks, flyers and videos focusing on specific topics

Programmes

Design Models
Fast growing library of 100+ business design thinking models

Digital Platforms
E-learning, connected workshops, web pages, interactive UX

Assessments
Paper or online to picture is-should gaps into transformational plans

Introducing a new remote format : business mapping
Blurring the lines between learning, brainstorming, and design
I've developed this new format with a focus on branding, product and customer value,
digital marketing, business modelling, as shown below. It could be used for other topics
Mapping #1
Product Value

π Branding & Values
π Value Proposition
π Product Portfolio
Mapping #2
Customer Focus

π Market Focus
π Customer Persona
π Personas Journey
Mapping #3
Interactive Content

π Website/Landing Pages
π Social Channels
π Content Roadmap
Mapping #4
Digital Marketing

π Conversion Funnels
π Digital Campaigns
π Tools & Platforms
Mapping #5
Revenue Model

π Model Exploration
π Pricing Packages
π KPIs and Metrics
Inspired by extensive experience & continuous learning
24
YEARS OF BUSINESS
DESIGN & DRIVE
10
INDUSTRIES WITH
A DIGITAL FOCUS
13+
COMPANY CASES
EU/USA SCOPE
ESCP BUSINESS SCHOOL
+ ENGINEERING
MIT/COLUMBIA CERTIFICATIONS
IN INNOVATION AND DIGITAL
