( and 4 game-changing habits ) The pandemic has impacted many industries and the way we run business. Further it has emphasised the urgency for more profound transformation, to secure business today and long term growth in new ways. In this post I’m refreshing a structure that I had put together before the pandemic, and that supports some of my ...
Following a year of crisis, 2021 will surely be a year of transition towards profound changes in all aspects of our life. People, economies, societies, and businesses will be immensely impacted. In business contexts, transformation will stay a strong buzz word, with digital and new habits as key engines. Playing with D, X, Y, I’ve listed what I think is ...
Digital acceleration is now. Getting the direction might take months of discussion, hesitation, heavy budgets, for the holistic view: where to go, what to do now, next. It might not… Here I’ve been partnering on a community x platform solution for 360° deep diagnostics. I’m focusing on the marketing strat /exec/ tech aspects ▶ DXpathfinder.com
Since 2018 I’ve focused on bringing brainstorming sessions to new levels via connected visual design platforms and virtual project rooms. With 60+ interactive frameworks that I’ve developed to cover most usual challenges (strategy, market focus, UX, value prop, pricing models, marketing etc), I bring a holistic solution to accelerate projects on a remote basis from any device… ▶ www.dxcockpit.com
Since 2010 I’ve tested and assembled lots of marketing-sales apps, that I’ve used and implemented in professional contexts. They cover a broad scope of all that is needed today to develop and nurture a business: agile project, CRM, automation, web and content design, social media interactions, SEO and campaigns, testing and analytics, dashboards, intelligence. ▶ www.fredericmartin.info/#activate ▶ www.fredericmartin.info/#bridgestone1
For a leading mass retailer, I’ve designed and implemented realtime dashboards with the power of Tableau, leveraging big data from a diversity of containers into decision-making assets. I’ve designed in such a way that CxOs and managers can deep dive into any data to understand the underlying facts, with a diversity of visualisations. Check my business case… ▶ fredericmartin.info/colruyt
For FleetPulse, a venture by Bridgestone EMEA, I’ve developed the entire online assistance and the internal back-end to assist prospects and customers, with user experience, business efficiency and lean resources in mind. From business analysis, to platform selection (FreshDesk), to technical implementation and customisation, to web and content design. ▶ https://help.fleetpulse.app/
For 10 years I’ve been busy with web design. At 1&1 Internet AG, a key job as global marketing leader was to maximise the efficiency of 5 large US/EU ecommerce websites. I’ve led the dev or co-designed sites for SMEs + corp. As an independent I’ve built websites with WordPress in deep details ▶ www.internove.com ▶ www.dxcockpit.com ▶www.sushis.digital
I’ve co-led the fast dev of a digital venture inside a traditional corporation, with agile and design thinking methods, iterating within a year IoT/web/mobile solutions, digital channels (website, helpdesk, shared media) and new processes, with a show case at the International Motor Show in Frankfurt. ▶ www.fredericmartin.info/bridgestone2
For a software vendor, I’ve crafted a concept of webinar series. With TV series in mind for entertaining sessions. Cascading sessions to follow the logic of an 4A funnel (Aware/ Appeal/ Ask/ Advocate), with relevant content at each stage, and the use of marketing tech to trigger audiences down the funnel, and to close the loop with the sales teams.
For an EMEA leader in corporate training, I’ve written a 5-day “Business Transformation and Digital Strategies” programme; For my consultancy, customers, another one in seven modules, that I can adapt to match your needs. I started organising into a learning management system (LMS), combining with online whiteboards, for learnings into creative practice… ▶ http://digital.talentlms.com ▶ www.fredericmartin.info/coach-trainer
For my own company Internove and customers, I’ve build an advanced elearning platform. It combines learning modules with multimedia content and interactive visual design canvases, to put learnings into individual or collaborative design practice… explore, design, activate. Other functionalities include virtual meetings and events, gamification, and certifications. ▶ http://digital.talentlms.com. Some details under ▶ http://sushis.digital/sessions
I started blogging in 2008, at that time with the Typepad platform. Since then, I’ve further developed my skills in crafting online channels. My latest development in progress is a channel focusing on marketing, digital transformation, design thinking and connected collaboration▶ www.sushis.digital