Marketing 1.0, 2.0, 3.0, 4.0, and 5.0 are different stages of marketing evolution, with each stage representing a different approach to marketing and customer engagement. The key differences between these stages are highlighted in this article. Where do you stand now, what will you do to shift to the next stage of evolution ?
Marketing 1.0: This is the earliest stage of marketing and is characterised by a focus on mass production and mass marketing. Companies in this stage typically use a one-size-fits-all approach to marketing, with the goal of reaching as many people as possible.
Marketing 2.0: This is the second stage of marketing and is characterised by a shift towards more personalised and targeted marketing. Companies in this stage use customer data and insights to create more relevant and effective marketing campaigns.
Marketing 3.0: This is the third stage of marketing and is characterised by a focus on building relationships and engaging with customers on an emotional level. Companies in this stage use marketing to create a deeper connection with customers and build brand loyalty.
Marketing 4.0: This is the fourth stage of marketing and is characterised by the use of technology to enhance the customer experience. Companies in this stage use AI, machine learning, and other technology-driven tools to deliver personalised and seamless experiences to customers.
Marketing 5.0: This is the fifth and most recent stage of marketing and is characterised by a focus on creating value for customers and society as a whole. Companies in this stage use marketing to not only drive sales and build relationships with customers, but also to address social and environmental issues and create positive impact.
