HOW DO YOU ADAPT

Your Offering and Marketing

AND FLY WITH DIGITAL & AI?

I assist businesses in Europe across five pivotal A.D.A.P.T. domains. My expertise and tools help drive superior results, enhancing digital, AI, and marketing capabilities. I work in English, French, and German, both remotely and on-site, primarily from the Brussels, Paris, and Cologne regions.

A.D.A.P.T. AND FLY

Business Services

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CONSULTING & FLEXIBLE CMO

Portfolio, Marketing, Dev, Change

DISCUSS YOUR CHALLENGE

I help address challenges and elaborate strategies +

    in five domains : activating transformative projects, designing superior customer value, attracting audiences, propelling revenue, and transforming marketing practices. I bring extensive international experience, proven methods, and digital/AI tools for challenging and reinventing any business.

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LEADER/TEAM GUIDANCE

Workshops, Training, Coaching

A.D.A.P.T. AND FLY
With the A.D.A.P.T. & FLY ™ models & tools +
    I provide guidance in interactive learning and think-design sessions. My guiding tools leverage digital platforms like Miro and Generative AI. They are built on three decades of experience as an executive, consultant, coach, and trainer. 
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    TRANSFORMATIVE PROJECT

    Project Design and Rollout

    DISCUSS YOUR PROJECT
    I support your international projects +
      transformation and marketing projects for agile execution, aimed at maximizing results while mitigating risks. My contributions draw on three decades of experience with companies like Samsung, Sony, 1&1 Internet, Agfa, Bridgestone, and tech SMEs, complemented by continuous education.

      A.D.A.P.T. AND FLY

      With Digital & AI

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      Activate

      transformative project

      DETAILS +

        While transformation is crucial for sustaining a core business, most projects fail. Startup initiatives also face a high failure rate. There are several well-known reasons for this. To address these critical issues and enhance their success, my clients utilise the Business S.C.E.N.E. Setter® suite of models powered by Miro, and challenged by GenAI like ChatGPT. With this, my clients can enjoy streamlined project execution, reduced failure rates, and improved ROI through strategic alignment and proactive change management.


        discuss this in details

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      Design

      desirable value

      DETAILS +

        Most businesses I meet find it challenging to develop value propositions that effectively meet customer expectations and stand out in a crowded market. To address these points and augment value for their end customers, my clients utilise the Value B.E.S.T. Builder® suite of models powered by Miro, and challenged by GenAI like ChatGPT. With this, my clients are able to craft targeted, impactful branded value propositions that clearly differentiate them from competitors, fostering stronger customer loyalty and market penetration.


        discuss this in details

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      Attract

      core audience

      DETAILS +

        Most businesses I meet face difficulties in effectively reaching and engaging their core audience, resulting in inefficient use of marketing budgets and low conversion rates. To address these points and interact better with their core audience, my clients utilise the Audience A.P.P.E.A.L. Activator® suite of models powered by Miro, and challenged by GenAI like ChatGPT. With this, my clients can enhance their marketing effectiveness, achieving higher engagement and better ROI on marketing investments through refined audience targeting and messaging.


        discuss this in details

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      Propel

      effective systems

      DETAILS +

        Most business I meet typically experience stagnant sales and ineffective marketing-sales strategies, which hinder growth and lead to poor conversion rates and revenue generation. To address these points and augment their revenue, my clients utilise the Profit P.A.C.E. Maker® suite of models powered by Miro, and challenged by GenAI like ChatGPT. With this, my clients can accelerate their revenue growth through optimised marketing-sales strategies, processes, platforms, and economic models that boost conversion rates and streamline the customer acquisition journey.


        discuss this in details

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      Teamup

      together with AI

      DETAILS +

        Business teams often suffer from low productivity and creative limitations, compounded by challenges in integrating new technologies like AI effectively into their workflows. To enhance their team productivity, and their creativity with the assistance of AI, my clients utilise the Team S.P.I.C.E. Booster® suite of models, prompt engineering techniques, and digital/AI tools. It enables them to significantly boost team productivity and creativity by leveraging Generative AI and prompt engineering techniques, facilitating innovative solutions and efficient cross-functional collaboration.


        discuss this in details

      I've distilled 25 years of experience into a system with 24 frameworks and 100+ models, enhanced by Miro and Generative AI, to help product managers, marketers, and leaders innovate and strategize. I conduct workshops and training to improve brands, create international marketing strategies, and enhance digital/AI skills.

      ABOUT

      Frédéric Martin

      As a former executive from global businesses like Samsung, Sony, or 1&1 Internet AG, I bring extensive experience in international product, brand, marketing management, business strategy, and general management. I led international teams in Germany and France, managing business lines and driving growth at a local and global scale. Transitioning to an independent consultant in 2012, I've offered expertise to many companies, focusing on business strategies, marketing, international development and transformation. As an ESCP Business School alumni I'm committed to high standards of continuous education. I hold certifications from MIT, Cambridge, Columbia, Kellogg Business School, and Vanderbilt, in digital business strategies, transformation, advanced marketing, design thinking, and GenAI/LLM prompt engineering. To bring even more impact, I collaborate with like-minded consultants in Europe. Together, we uphold high standards of achievement, develop innovative strategies, co-lead inspiring workshops, live sessions, or projects. The A.D.A.P.T. & FLY System ™ is a culmination of my experience as an executive, consultant, coach, trainer.

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      FULL CV HERE
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      DEDICATED TO YOUR SUCCESS

      Examples of Works

      CORPORATES

      I've worked as product, marketing, business leader, and consultant at global companies like Samsung, Sony, 1&1 Internet AG, Thomson, Agfa HealthCare, and Bridgestone. Notably, during my tenure at Samsung Germany, I was instrumental in elevating the TV brand from 5th to 1st position within a span of three years.
      continue +

        As the TV business owner, I was responsible for product lines, marketing, sales, and P&L, successfully boosting annual revenue from €170 million to €500 million. My strategic program, which was instrumental in achieving these results, garnered recognition as a best practice at Samsung's headquarters in Seoul.

      STARTUPS

      I've worked as an advisor and interim manager, helping grow digital startups within big companies like Agfa HealthCare or Bridgestone (digital mobility), with a focus on EU/US markets. I've also been mentoring new business owners since 2012, helping them expand in Europe with a focus on business strategy and marketing plans. continue +
        I have a special focus on Western Europe, with deep insights and extended networks in France, Germany, and the Benelux. I also help with the adoption of more digital/AI applied to marketing and sales operations.

        TECH SMES

        I've held pivotal roles as a marketing director and business advisor, fostering the growth of European tech SMEs across France, Germany, Europe, and the US. I've worked for SMEs like 1&1 United Internet, EVS, Ordiges, and multiple startups. At 1&1 United Internet in Karlsruhe (Germany), I led marketing teams continue +
          operating across Europe and the US. In my tenure at EVS, I spearheaded international development, concentrating on pioneering new technologies for the European and US markets.

        CONSULTING

        Since 2012, I've been an independent consultant, tackling marketing and business challenges for a diverse range of organisations, from small firms to large corporations. My expertise has benefited entities such as Agfa Healthcare, Bridgestone, and consultancies like Deloitte and One Man Support, as well as European SMEs,
        continue +

          startups, and public sector organizations. Additionally, I've innovated various methods and tools focused on marketing and international business development. The A.D.A.P.T. & FLY System™ represents a comprehensive compilation of all the methods I've been developing over the years.

        WORKSHOPS

        Since 2013, I've conducted strategy workshops for small and mid-sized businesses across Europe and the Middle East, spanning a variety of industries including software, e-commerce, healthcare IT, digital mobility, industrial, mining, and the public sector. These workshops utilise the dynamic tools and methodologies
        continue +

          of the ADAPT & FLY System™, incorporating thought-leading frameworks and interactive canvases through the Miro platform. Recently, I've integrated AI into these sessions, pushing the boundaries of ideas and enhancing the outcomes of the workshops to unprecedented levels.

        TRAINING

        Since 2020, I've served as a senior associate with Management Centre Europe, a premier boutique in the EMEAR region for learning and development programs. I've spearheaded the Business Transformation and Digital Strategies program. Additionally, I've crafted other stimulating training initiatives, such as
        continue +

          "Digital 4International" for the Wallonia Region and "AI4innovation" in collaboration with Prof. Bryan Cassady (details available at AI4innovation.com). Recently, I've been focusing on the development of the ADAPT&FLY Program.

        LET'S DISCUSS

        How I Will Benefit Your Business

        When you look for support you often need to choose between global experience and domain expertise. I can offer you both. But, as important, I can offer advanced methods & tools that can be adapted to your company.

        ➊ Broad Global Experience

        International Management & Consulting ▾
          no details for now
          Corporates, SMEs, and Startups ▾
            no details for now
            B2B Tech, Software & Services ▾
              no details for now
              Consumer Electronics ▾
                I led product management, marketing, and sales (focusing on TV & Displays, with P&L responsibility) for three industry leaders in Germany and France: Samsung, Sony, and TCL (previously known as Thomson Multimedia). 
                EU and US Markets ▾
                  no details for now
                  Germany, France and Benelux Insider ▾
                    no details for now

                    ➋ Deep Domain Expertise

                    Business and Digital Strategies ▾
                      no details for now
                      Global Marketing Management ▾
                        no details for now
                        Product/Business Lines Mgt ▾
                          For twelve years, I served as a business lines leader in France and Germany, overseeing portfolios in consumer electronics and web services. These portfolios consistently generated annual revenues in the hundreds of millions of euros.
                          Digital Business Management ▾
                            no details for now
                            Web and Content Design ▾
                              With over a decade of experience, I am a web and content design expert. Every piece of content showcased here is a product of my creative vision and expertise. Additionally, I have crafted websites, landing pages, articles, and books for a diverse clientele. My proficiency extends to a detailed mastery of various tools, including WordPress, Click Funnels, Canva, and more.
                              Program Management ▾
                                no details for now

                                ➌ Proven Methods & Tools

                                ADAPT & FLY System ™ (proprietary) ▾
                                  The ADAPT & FLY System™ is a methodology encompassing a comprehensive suite of tools designed to facilitate business adaptation and growth in the rapidly evolving digital and AI landscape. This system integrates a variety of elements, including dynamic frameworks, interactive canvases, advanced digital platforms, and AI tools. Central to this methodology is the ADAPT acronym, representing a five-phase process: Activate, Design, Attract, Propel, Teamup. This versatile system is tailored to enhance the effectiveness of workshops, training sessions, and sprint designs, ensuring that businesses are well-equipped to navigate and thrive in an era of constant change.
                                  Broad Digital Toolbox (since 2008) ▾
                                    I've used and implemented lots of tools in these categories: Strategy Design, Agile Project Management, CRM, Customer HelpDesk, Web and Content Design, SEO, Marketing Campaigns, Marketing Automation, Automated Funnels, Social Media Interactions, Ecommerce, Analytics, Testing, Business Intelligence, Generative AI, GDPR Compliance,... The tools I've worked intensively with include (random): ChatGPT, Miro, Canva, Zoho CRM, WordPress, ClickFunnels, LinkedHelper, SEMRush, Tableau, Microsoft and Google Suites, FreshDesk, Hootsuite, Google Analytics, Trello, Jira, and a lot more
                                    Design Thinking (MIT Certification) ▾
                                      no details for now
                                      Blue Ocean Strategy (Practitioner) ▾
                                        no details for now
                                        Gen AI for Strategy and Marketing ▾
                                          no details for now
                                          Gen AI for Creativity ▾
                                            no details for now

                                            BOOK TIME OR

                                            Contact Me

                                             


                                            UPCOMING EVENTS

                                            See you there!

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                                            ONLINE
                                            PARIS
                                            BRUSSELS
                                            GERMANY
                                            MAR
                                            APR
                                            MAY
                                            JUN
                                            JUL
                                            AUG
                                            SEP
                                            OCT
                                            NOV
                                            DEC
                                            MALTA
                                            SPAIN
                                            UK

                                            Let’s Meet @ Digital First, Brussels

                                            digitalfirst.be | fredericmartin.eu/#discuss

                                            Let’s Meet @ BPI France BIG, Paris

                                            big.bpifrance.fr | fredericmartin.eu/#discuss

                                            Let’s Meet @ IFA, Berlin

                                            ifa-berlin.com | fredericmartin.eu/#discuss

                                            Let’s Meet @ Dmexco / DigitalX, Cologne

                                            dmexco.com | fredericmartin.eu/#discuss

                                            Let’s Meet @ Santexpo, Paris

                                            santexpo.com | fredericmartin.eu/#discuss

                                            Let’s Meet @ Viva Technology, Paris

                                            vivatech.com | fredericmartin.eu/#discuss

                                            Let’s Meet @ Hannover Messe

                                            hannovermesse.de | fredericmartin.eu/#discuss

                                            EDHEC Innovation Day, Paris : AI-Powered Innovation and Pitching

                                            join us at https://leanstartupxp.com/

                                            Gen AI for Product & Marketing Teams, with the Team S.P.I.C.E. Booster

                                            reach out by mail if you would like to get informed on upcoming sessions

                                            Pitch Anything to Anyone Better and Faster with AI, with the P.I.T.C.H. Model & AI Tools

                                            join a free session at www.adaptandfly.com/event2

                                            Portfolio & Marketing Strategies assisted by Gen AI, with the A.D.A.P.T. & FLY System ™

                                            join a free session at www.adaptandfly.com/event1

                                            A.D.A.P.T. AND FLY

                                            Articles

                                            ALL
                                            general
                                            Activate
                                            Design
                                            Attract
                                            Propel
                                            Transform
                                            Fly with AI
                                            facts

                                            INVITE ME AS A SPEAKER

                                            Business in Times of Digital & AI

                                            Frédéric is an international speaker trained by international top speaker Andy Harrington and his team (Elite Program). He delivers keynotes in English or French on topics that revolve around business transformation, international marketing, digital strategies, and AI for business.